PYMNTS

MARCH 18, 2020

In normal times consumers look for three things from a retailer: price, product and location. In fact, a pre-crisis PwC report showed that 14 percent of respondents said trust in a brand is the number one reason (other than price) why they shop at a retailer. Only 43 percent of Americans trust the media.

Retail 153

Retail Branding social media Online 153

PYMNTS

DECEMBER 15, 2020

Keeping consumers invested and engaged is an eternal challenge for retailers. Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels.

Payments 236

Payments social media Branding Study 236

PYMNTS

MARCH 30, 2020

Consumers shopping in droves via eCommerce channels is hardly a piece of breaking news — for the better part of a decade, that has been obvious to anyone watching the retail space. They are, Fiserv Senior Vice President of Retail Solutions John Nicola told Karen Webster in a recent conversation — and in great numbers.

Retail 177

Retail social media Millennials Branding 177

PYMNTS

JANUARY 17, 2020

Some have become so popular that they even have fan pages on social media platforms. However, there is one shopping channel in which BNPL may be able to help retailers and additional providers generate much more revenue: mobile. BNPL Could Solve Mobile Shopping Hardships .

Mobile 130

Mobile social media Retail Study 130

PYMNTS

SEPTEMBER 9, 2020

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220

Branding Online Retail social media 220

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

MARCH 17, 2020

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143

Retail Millennials Tools social media 143

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 127

Retail social media Online Mobile 127

PYMNTS

AUGUST 17, 2017

It can be argued that some of the toughest buyers to keep in mind when planning out retail strategies are teenagers. While one day a teen may be into shopping strictly online, another day may see an offline preferred experience or a mixture of both, and retailers must be at the ready to transform engagement efforts at any given time.

Retail 114

Retail social media Online Mobile 114

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

DECEMBER 11, 2018

In an effort to tap into incremental revenue and store visits, fabric and craft retailer JOANN Stores is teaming up with mobile location platform Teemo. The retailer is using the latter company’s location-based advertising system, Teemo said in a press release.

Mobile 122

Mobile social media Retail System 122

PYMNTS

JUNE 18, 2019

Pet retail is having a moment, with innovation and other efforts helping merchants better reach owners of dogs, cats and other household animals. Pawscout, as it turns out, just launched its $20 pet tags in Walmart — and is selling the product via other retailers, Chavez told PYMNTS. physical retail landscape. Better Pet Tag.

Retail 122

Retail social media Fort Worth Dallas 122

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. Retailers in this space are also beginning to offer more payment methods and shopping channels, and the ongoing COVID-19 pandemic’s effects on consumer behaviors is partly driving this shift.

social media 200

social media Retail Online Mobile 200

PYMNTS

APRIL 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

social media 116

social media Mobile Data Marketing 116

PYMNTS

JANUARY 24, 2020

But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights. Others don’t. New Partnerships and Services.

Retail 151

Retail Innovation Apple San Jose 151

PYMNTS

DECEMBER 30, 2016

While the shift to the online space is often seen as the great game-changer in retail, Loren Padelford, vice president and general manager of Shopify Plus , said that the change is actually to something more fundamental. A lot of traditional merchants and retailers are struggling with that change.

Retail 130

Retail social media Branding Mobile 130

PYMNTS

AUGUST 18, 2016

It was a good time for athleisure on social media according to the newest data out from TotalSocial (Engagement Labs). The newest edition of the ranking sees Adidas, Nike, Reebok, Under Armour and Puma all as top ten finishers for the converting social interruption to consumer action in the apparel industry.

social media 100

social media Retail Training Branding 100

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JANUARY 23, 2020

And retail and commerce-related payments are certainly a big part of that trend. It’s not just the direct selling of products to consumers that matters when it comes to cross-border retail. Several retail and retail-related trends are at play with this funding announcement. Importance of Logistics and Payments.

Retail 151

Retail social media Branding Trends 151

PYMNTS

JUNE 14, 2019

Still, that seems so old-fashioned in this digital age — at least according to Andrea Chavez, Founder of Pawscout , a company whose signature product is a Bluetooth-enabled tag that not only helps pet owners find their wayward pets, but gives them access to other digital and mobile services. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

PYMNTS

JULY 22, 2016

So, how can you get your hands on the newest and hottest pair of Warby Parker shades — a “head-turning Haskell in Crystal, now with new silver mirrored lenses” that’s retailing for $95? Nope, you won’t be able to purchase them at WarbyParker.com or anywhere on the hip eyewear purveyor’s burgeoning list of brick-and-mortar retail stores.

Branding 100

Branding social media Video Retail 100

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. based mobile users. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

AUGUST 3, 2016

We all know — and keep hearing almost ad nauseam — all about how the rise of online shopping is changing the very face of the retail industry and consumer habits. But what is that “changing face of retail” actually going to look like in a few years? How influential will mobile and social media be to their purchasing habits?

Retail 100

Retail social media Branding Online 100

PYMNTS

DECEMBER 4, 2019

But they are also increasingly tapping into the social media platform to sell products as well, The Wall Street Journal reported. Serena Williams and her S by Serena fashion brand rolled out a new sequin jacket on Nov. As it stands, Instagram is making commerce a big priority as shoppers turn to mobile devices for shopping.

social media 132

social media Los Angeles Branding Maine 132

PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

MARCH 19, 2019

Instagram has launched a checkout feature designed to help the social media platform become a more attractive place for consumers to buy retail products, and to capture more sales via what is coming to be known as contextual commerce. Social Media Purchases. In other words, consumers are shopping contextually.

social media 212

social media Retail Video Taxes 212

PYMNTS

MAY 11, 2018

That’s one of the driving ideas behind a new service that Marriott International recently launched for Chinese travelers going overseas — a service that also helps to demonstrate how the country’s growing tourist class is changing payments and retail. Travelers access Fliggy via web or mobile devices. But mobile is only the beginning.

Retail 129

Retail Payments social media Mobile 129

PYMNTS

JULY 13, 2016

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters.

Study 100

Study Millennials Retail social media 100

Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

social media Google Branding Training 332

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. While Nike remained the number one retail brand among teenagers, Vans saw a “staggering gain,” and there was a “rebalancing toward Adidas.”

social media 143

social media Survey Branding Apple 143

PYMNTS

APRIL 18, 2017

It’s nearly impossible to find a day where money isn’t flowing between retailers and consumers. The retail industry is in the nascent stages of seeing the impact of what’s been dubbed “chat commerce.” The digital storefront has a lot of different paths for customers and how they connect to retailers.”.

social media 123

social media Payments Retail Branding 123

PYMNTS

MARCH 30, 2020

Retailers are dutifully speaking with their payment service providers (PSPs) and industry partners to adhere to these shifts, but they must also keep their customers’ experiences in mind. retailer trade group, Retail Industry Leaders Association ( RILA ), told PYMNTS in a recent interview. Retailers And Data’s Role .

United States 131

United States Retail Customer Experience Data 131

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

PYMNTS

SEPTEMBER 1, 2016

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101

Branding Retail Groups social media 101

PYMNTS

AUGUST 19, 2016

Put simply, social currency is anything that a consumer shares about themselves – be it online, via social media or in person – because they believe it will make others like them. Social currency can be a very important factor when it comes to consumers’ retail decisions.

Retail 100

Retail social media Study Branding 100