Remove Branding Remove Millennials Remove Retail Remove Study
article thumbnail

Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

article thumbnail

The Retail Complexities Of Wooing Bridge Millennials

PYMNTS

Sales have slipped consistently, and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand, Madewell. Meanwhile, the brand carries a heavy debt load, and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Deep Dive: Travel, Hospitality Get A Millennial Makeover

PYMNTS

Millennials have long been sought-after travel and hospitality customers, partly because they are perfectly placed to seek such experiences. This unique status creates both opportunities and challenges for firms in the space, as millennials search for the experiences they crave. Furthermore, millennials are set to spend $1.4

article thumbnail

Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

PYMNTS

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

Study 100
article thumbnail

The Complexities Of Wooing Bridge Millennials

PYMNTS

Sales have slipped consistently and only showed slight signs of improvement last quarter, mostly driven by J.Crew’s sub-brand Madwell. Meanwhile, the brand carries a heavy debt load and has been a consistent feature on lists of once powerful brands now facing the possible risk of bankruptcy. You can’t be one price.

article thumbnail

Deep Dive: Visual Search As The Next Retail Battleground

PYMNTS

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143
article thumbnail

Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.