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Why Millennials And Gen Z Could Save 2020's Holiday Shopping Season

PYMNTS

We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. Consider Consumers’ Needs.

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

With the rise in vaccination rates and a hopeful return to a “new normal,” it won’t be possible to put the genie back in the bottle and return to legacy operations. population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Leveraging Data Responsibly .

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The Future Of Entertainment? Try Professional Gaming

PYMNTS

It’s doubtful that many PYMNTS readers play video games. It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear.

Video 197
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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

The final video was seen 6.7 million times and led to a 60 percent increase in the brand’s followers on Snapchat. “We wanted to be really engaging and enable them to participate in our brand. How did Nordstrom do? It’s a great storytelling platform,” Galipeau told Fortune.

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Gas Station TV, Verifone Combine Pump Assets Into GSTV

PYMNTS

In a press release , the companies said the combined business will operate under the GSTV brand and deliver 3.3 The companies pointed to third-party research that has shown that campaigns on the GSTV platform deliver ROI for global brands.

Detroit 100
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Millennials in Motion

NCR

It was only a few months ago that, while announcing a raft of new features and capabilities, Facebook founder Mark Zuckerberg made clear just how important video will be to the flagship platform. And it has to do with the dreaded ‘m’ word: Millennials. When it comes to millennials, however, it’s very different.

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Why L’Occitane Bought Elemis

PYMNTS

Earlier this week, Hong Kong-listed luxury cosmetics firm L’Occitane International SA announced its intended $900 million acquisition of British beauty and skincare brand Elemis. The deal is the latest in a spate of acquisitions of high-end skincare brands. billion), while Unilever snapped up Carver Korea Co. billion euros ($2.5

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