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Second Biannual ‘Afterpay Day’ To Feature More Than 6K US Brands

PYMNTS

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Customers can shop a record amount of amazing deals from the most loved fashion and beauty brands. Afterpay is a marketing channel to the world’s most valuable customers, the millennial and Gen-Z cohort.”.

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Klarna Counts 11M Users, Acceptance At 60K US Stores

PYMNTS

The expansion will now cover retail brands including H&M , O.N.S. Forty-six percent prefer shopping online. In addition, 30 percent of shoppers, including 39 percent of Generation Z and millennials surveyed, would find a BNPL installment pay option a boost this year, according to the report. billion value in 2019.

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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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What’s Under The Millennial Christmas Tree This Year?

PYMNTS

Christmas Eve is upon us, and the last gifts are making their way from basements, attics and bedroom closets to stockings and trees. However, after almost 50 years, it began to fade in the 1980s, disrupted by the emergence of store-branded credit cards. Sneakers used to be functional, but now, they are part of who you are,” he added.

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Afterpay CEO: How ‘Contact Us’ And The Kardashians Ignited Afterpay In The US

PYMNTS

Never underestimate the value of the “Contact Us” form that every merchant and service provider places somewhere on its website — because no one knows who is going to end up on the other side of it. An endorsement from the Kardashian media empire is a big deal for any up-and-coming brand.

US 157
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Industry Eyes Toys R Us Comeback As Toy Fair Readies

PYMNTS

But you might be forgiven for a big longing for the industry’s prodigal son: Toys R Us. Because Toys R Us is back. That unburdens Toys R Us from shipping, marketing and fulfillment costs. No one expects Toys R Us to steal its market share back from Walmart, Target and Amazon. CFO columnist Russ Banham has an idea.

US 156