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Retailers Seek New Digital Places To Meet Consumers As Spending Patterns Change

PYMNTS

The past several months have been largely defined in the retail world by merchants and brands making quick digital pivots to stay afloat in an environment that’s gone from “digital sometimes” to “digital mostly.”. When selling online became the only game in town, retailers across the board got very seriously digital overnight.

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Melding Digital With Physical Rescues In-Store Retailing

PYMNTS

From where things stand in Q4 2020 it’s not hard to imagine physical retail going extinct. Noting the ways COVID has permanently changed retailing, CNBC recently reported , “As more and more stores go dark at the mall, some major retail executives are looking to grow outside of it — a tactic they hadn’t touted so publicly before.

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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Gravy’s CEO Brian Wiegand thinks of it as “QVC meets Price is Right.” Attracting Millennials.

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The Millennial-Driven Evolution Of Jet.com

PYMNTS

To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. That service option ups the ante for speed and flexibility through Jet.com, as the retailer previously had a relatively early 9 a.m. cutoff for same-day deliveries.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Target To Sell Flamingo Razors To Court Millennial Shoppers

PYMNTS

National retailer Target is expanding the number of brands it carries in stores, inking a deal with Flamingo, the women’s body care product maker created by Harry’s, the shaving startup. It also marks the first time the Flamingo brand will be carried in a physical store. As of Monday (Feb.

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mCommerce Rises To Meet Digital 3.0

PYMNTS

Mobile commerce hasn’t been a focus during the pandemic, but recently retail apps and other usage patterns are starting to appear as more than a blip on the Digital 3.0 However the digital shift at retail has focused mainly on general eCommerce surges. It’s never been a better time to be a retail app marketer.”. per customer.

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