Special K, Other CPG Brands Step Up D2C Efforts
PYMNTS
OCTOBER 5, 2020
Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.
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