Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z
PYMNTS
JULY 13, 2016
Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters.
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