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Brands Go Direct To Consumer Online: Now What?

PYMNTS

Bringing a brand directly to consumers over digital channels was an option to consider in the pre-pandemic world — but the question for brands today in our radically digitized world is not if, but when, according to sticky.io They have to optimize every touchpoint that the customer has with their brand.”.

Branding 230
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Cooler Screens Brings New Look To Retail Innovation

PYMNTS

“We are essentially taking glass doors that were probably underutilized and not asking the retailer for any additional physical space.”. From a business standpoint, we believe that things like sales lift are obviously a really important metric,” Dravenstott said, “and you don't hear that much in brick and mortar retail.

Retail 277
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How Video Games Are Helping Retailers Grow And Innovate

PYMNTS

Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. This is only part of the innovation trend stemming from video games. In-store sales, notably, is where the retailer needs to see growth. percent, it wasn’t as much as the retailer wanted to see.

Video 248
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. percent of respondents in an early March survey said they were using their mobile devices to shop more often.

Retail 243
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Taking Digital And D2C Paths To Retail Innovation

PYMNTS

Direct-to-consumer (D2C) hybrid brand Spiceology is on a mission to get chefs and consumers to experiment with flavor, as home cooking has become popular and eateries are beginning to rebound from COVID-19. In merchant innovation, many retailers are in the middle of a journey to digitize operations and bolster sales.

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Mastercard On Helping Retailers Strike The Right Innovation Balance

PYMNTS

And nowhere is that aphorism better illustrated over the last decade than with the statistic that more than 90 percent of all retail sales took place at brick and mortar stores. It gave retailers the illusion that digital was the retail cart driven by the physical store horse. Testing Innovation .

Retail 168
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The first were the Pepsis, Heinzes and Krafts that either didn’t like their retail distribution or saw a pandemic-driven opportunity to get new products in new configurations to the consumer. The seven-year-old D2C hybrid brand has received $4.7

Branding 162