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Yoga classes and podcast studios: Behind Virgin Money’s community strategy

Bank Innovation

The brand released a new current account for U.K. Virgin Money is making a play for the mass affluent. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. With its mixture of personal finance management tools, savings features and remodeled branches, Virgin Money is aiming for […].

Strategy 243
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Citizens Bank to push personalized ‘journeys’ based on data

Bank Innovation

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

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With podcasts and billboard ads, Brex focuses on brand building

Bank Innovation

Corporate card and financial product startup Brex is best known as an enabling platform for businesses, with a focus on startups. The three-year-old company, which is reportedly valued at $2.6 billion, initially spread the word about its offerings through word-of-mouth referrals. But that’s quickly changing.

Branding 221
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Retail Banking Year in Review 2020: A Reflection in 20 Charts

The Financial Brand

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43
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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

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‘Partners in the driver’s seat’: How Green Dot is differentiating its platform offerings

Bank Innovation

As large tech and retail brands like Uber, Stash and Walmart roll out banking products, Green Dot is the bank partner, quietly operating in the background.

Branding 170
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Wirecard sets its sights on global expansion

Bank Innovation

The German financial services provider is advancing these plans through new product offerings, including cashierless checkout technology for retailers, a payments app for U.S. brands and retailers, and efforts to support China UnionPay‘s expansion to new markets. Wirecard is taking aim at Asia and the Americas.

America 150