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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

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Century 21 Department Stores' Intellectual Property Up For Sale

PYMNTS

The intellectual property (IP) of Century 21 Department Stores is up for sale, including the company’s domain name, trademarks, social media assets, shopper data and more, according to an announcement from Hilco Streambank , which focuses on the sale of IP assets. Century 21 stores announced on Sept.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

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BoA Turns Up Heat On Gun Makers

PYMNTS

Bank of America is taking a closer to look at its clients that make guns after the shooting at a high school in Parkland, Florida that killed 17 people. “We And in the days since the Parkland shooting, the hashtag #BoycottNRA has exploded on social media.

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Meet The 2023 FICO Decisions Awards Winners!

FICO

You can read more about our judges in this blog post. Join us there to find out more about these remarkable success stories. Nikhil Behl Vice President of Worldwide Marketing for FICO.

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Tapping Into The Digital Economy With Restaurant Innovations

PYMNTS

Seven in ten – 70 percent – of McDonald’s locations in Texas, Florida and Maryland have self-service kiosks available for customer use. Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. With the addition of kiosks, McDonald’s is focusing on customer experience and choice.

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How Blaze Pizza Fires Up Friendly Fraud Defenses

PYMNTS

Social media feedback is also collected and reported to track consumer sentiment. The shift to digital interactions has forced restaurant brands to quickly provide consistent customer experiences across all channels, often by offering curbside pickup or partnering with new third-party delivery services. Pandemic-Driven Pivots.

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