PYMNTS

APRIL 25, 2016

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. million times and led to a 60 percent increase in the brand’s followers on Snapchat. The final video was seen 6.7

Millennials 100

Millennials South Carolina social media Oregon 100

PYMNTS

APRIL 4, 2016

The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. The app will also allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, the brand told Ad Age.

social media 100

social media Millennials New York Branding 100

CB Insights

JULY 17, 2018

Instead, new millennial-inspired and tech-infused dining trends have been emerging across the US and internationally. Many of yesterday’s casual dining brands are dying, but not because millennials “don’t eat out.” This approach to marketing is enabling a new wave of specialized fast-casual brands to take root.

San Francisco 69

San Francisco California United States CA 69