Perficient

APRIL 20, 2023

And those consumers desire digital experiences that are personalized and meaningful. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

The Financial Brand

FEBRUARY 8, 2021

The post Who Wins the UX Arms Race: Traditional Banks or Neobanks? appeared first on The Financial Brand. A study of how PNC stacks up against SoFi and Revolut for mobile account opening and other digital banking functions uncovers some surprises.

UX 39

UX Study Digital Banking Branding 39

The Financial Brand

DECEMBER 14, 2020

Three examples of each give retail banking executives and digital designers specific ideas to ensure intuitive and frictionless experiences. The post The Best and Worst Practices in Digital Banking UX appeared first on The Financial Brand.

UX 38

UX Digital Banking Examples Branding 38

Perficient

JANUARY 21, 2021

Brands have an opportunity to grow that trust by creating website experiences with up-to-date visuals, content, features, and functionalities consumers need to quickly navigate and find the information they are seeking. Organize Your Content Strategy.

User Experience 508

User Experience Strategy Meeting Branding 508

The Financial Brand

JANUARY 17, 2021

Hiring creative user experience pros won't help if they don't have the right support and culture. The post Habits That Stifle UX Innovation in Banking (and How to Change Them) appeared first on The Financial Brand. Three actions can help turn things around.

UX 38

UX Innovation How To User Experience 38

The Financial Brand

NOVEMBER 4, 2020

The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand. Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market.

UX 35

UX Meeting Branding Marketing 35

Gonzobanker

FEBRUARY 23, 2022

A financial institution’s Banking-as-a-Service strategy needs to be more than an extra credit project for the I.T. infrastructure and the capacity to manage a BaaS strategy to significantly complement the core business. Pursuing BaaS doesn’t have to take focus away from primary customers. department. assets, citing high NIE.

Community Bank 130

Community Bank Strategy Risk Management Fintech 130

The Financial Brand

NOVEMBER 28, 2018

Bad mobile banking experiences turn off consumers when they seek ease. Improve the user experience — or watch them leave. The post 3 Ways UX Design Can Improve Consumer Satisfaction and Increase Revenue appeared first on The Financial Brand.

UX 32

UX User Experience Branding Mobile 32

CB Insights

SEPTEMBER 21, 2017

” At the bottom of the first page of these same search results is an article highlighting Amazon’s first branded foray into insurance on its own platform: the launch of Amazon Protect in the UK. In terms of UX, the purchase flow for Amazon Protect is integrated directly into the checkout process, as shown below in orange.

Branding 34

Branding UX Google Strategy 34

The Financial Brand

APRIL 14, 2021

In a digital world, UX is key to winning loyalty. Banks and credit unions need to avoid pitfalls and create captivating experiences. The post 3 Ways to Create Digital Banking User Experiences that Build Loyalty appeared first on The Financial Brand.

User Experience 40

User Experience Digital Banking UX Branding 40

The Financial Brand

SEPTEMBER 28, 2020

Often only small UX adjustments are needed. The post Why You Can’t Afford to Design Digital Banking Only for Gen Z appeared first on The Financial Brand. Preoccupation with young consumers leads many to miss the huge digital potential of older adults.

Digital Banking 42

Digital Banking UX Branding Customer Experience 42

Perficient

NOVEMBER 6, 2020

Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

SEPTEMBER 29, 2020

It’s the Google experience. The idea behind “stickiness” is that the user enjoys the brand experience so much, they feel a sense of belonging and loyalty. These systems use portals or content hubs that allow the user to interact with the brand, or provide forms that are just a bit more enjoyable than usual.

social media 294

social media System Retail Online 294

The Financial Brand

JUNE 16, 2021

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. The post 4 Fast Fixes to Improve Your Financial Institution’s CX appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 27

Customer Experience Banking Trends Analysis Trends 27

The Financial Brand

DECEMBER 7, 2021

Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness. The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 41

User Experience Banking Trends Analysis Branding 41

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

The Financial Brand

DECEMBER 12, 2021

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 8, 2020

The post The Qualities of a Digital Banking Champion appeared first on The Financial Brand. In uncertain times, the commitment to being a digital banking champion is more important than ever, providing financial growth and resilience.

Digital Banking 43

Digital Banking Branding Customer Experience UX 43

The Financial Brand

NOVEMBER 24, 2020

Banks and credit unions shouldn't focus solely on creating a better mobile experience, but build a holistic relationship based on trust. The post Satisfaction Drops As People Bank Digitally More Often: How to Avoid That appeared first on The Financial Brand.

How To 41

How To Branding Mobile Customer Experience 41

The Financial Brand

FEBRUARY 16, 2021

Four other user experience elements are required. The post 5 Things You Must Do to Become a True Digital Banking Competitor appeared first on The Financial Brand. Functionality is the foundation, but is not sufficient to differentiate your institution.

Digital Banking 36

Digital Banking User Experience Branding Customer Experience 36

Perficient

SEPTEMBER 29, 2020

What will be different this holiday season and how to adjust your strategy accordingly. Ways to identify and meet changing customer expectations, wants, and needs. He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation.

Marketing 294

Marketing Branding Data Industry 294

Gonzobanker

DECEMBER 20, 2019

The bank’s strategy is laser-focused. Its Baldrige-winning tenacity on customer experience is legendary and consistent. And now, the GonzoBanker team salutes some other troublemakers in each individual Smarter Bank category: The Strategy Award – Goes to Studio Bank in Nashville, Tenn. Legacy banks need not apply.

Idaho 148

Idaho Conference Data Marketing 148

Perficient

MAY 21, 2021

This FinTech app allows users to invest in a portfolio in their favorite brands or companies (DoorDash, Lululemon, Target, Costco, Amazon, etc.) She is passionate about the ways technology reimagines how we live and empowers human potential. Bright Paths Project: Plenti. for a set amount each month.

Milwaukee 348

Milwaukee Software Course Detroit 348

Perficient

NOVEMBER 20, 2020

Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. With growing customer expectations around personalization, the ability to create effective, individualized visual content quickly and with limited expense is more important than ever.

Video 322

Video Tools Digital Strategies Marketing 322

Gonzobanker

DECEMBER 19, 2022

In January, we were discussing crypto and the need to formulate customer crypto strategies. Benson Porter, Boeing Employees CreditUnion – Porter led BECU through an amazing streak of growth in the Pacific Northwest, all while building an innovative, stakeholder-driven brand respected nationally. The Authors of the Year Award.

Community 216

Community Fintech Industry Innovation 216

CB Insights

OCTOBER 10, 2017

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Mint’s pre-launch blogging strategy that got them 20,000+ customers. How Robinhood used an ingenious referral program to build a 1M+ customer waitlist. How to show value during the first-run experience.

Tools 78

Tools Millennials US Maine 78