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[Webinar Recording] What Financial Institutions Can Learn From Top Brands in Other Industries

Perficient

Below are three examples of outstanding customer engagement campaigns that were launched by well-known brands (not discussed in our webinar!): It was so personal that people bought bottles for themselves and others and took to social media with thousands upon thousands of photos.

Branding 294
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

Many businesses now compete solely on the strength of their customer experience. Creating an experience that’s memorable and as effortless as possible for customers will likely be what makes them choose you from the dizzying amount of options available. This makes for a strong brand image that’ll remain on their minds.

Branding 142
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. We are also long-time fans of Grammarly ($15/month) and have used it for years for proofing documents, helping maintain a consistent brand tone, and improving the grammatical structure.

Marketing 195
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How Chubbies Went From A Cult Fave To A Highly Imitated Brand

PYMNTS

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies takes its customer community seriously, and it makes it very clear that this is well beyond a marketing ploy. We bring customers to the forefront.”.

Branding 107
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. In FBM terms, Quibi needed to use the MAP elements to skillfully move prospective customers up and across the action line. For any brand that promises to entertain, motivation should center on pleasure.

US 294
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The Buyers: Teen Retail Engagement

PYMNTS

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127
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The Buyers: Teen Retail Engagement

PYMNTS

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114