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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Bankers often think from the bank’s perspective or from the regulator’s perspective. Stop Thinking About the Customer and Think LIKE the Customer.

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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.

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10 Big and Small Ideas From Gartner and Money 20/20 – Recap

South State Correspondent

Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. AI, payments, data, and other aspects of innovation are dropping behind the scenes. Our teams just returned from back-to-back weeks at the Gartner Symposium in Orlando and Money 20/20 in Las Vegas. That will require a new core.

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The 2023 GonzoBanker Awards

Gonzobanker

The specifics are unclear, but bankers recognized that this will be an absolute game-changing technology in future years, and delivery will change in ways we can’t even conjure yet. THE BANKER AWARDS The Bank Acquisition of the Year – goes to the unique PacWest and Banc of California deal. Employees are back to work. We are in awe.

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The 2022 GonzoBanker Awards

Gonzobanker

All of you with your hands up… … uh huh. It would have required a few trips to the local dispensary to dream up what bankers have endured this year. In January, we were discussing crypto and the need to formulate customer crypto strategies. OK, show of hands. Who saw 2022 coming and accurately predicted the headlines?

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2021 GonzoBanker Awards

Gonzobanker

It accelerated the customer move to digital and the employees’ move to some kind of work-at-home arrangement, at least in part. We know the customer buying and use of financial services is being fundamentally changed by fintech, but our long-term strategies to invest/partner/buy/compete are very much works in progress. Doug Larson.

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