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Citizens Bank to push personalized ‘journeys’ based on data

Bank Innovation

On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

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Open Banking and Ecosystems

Cisco

Open banking allows third-party financial services companies to access consumer banking, transaction, and other financial data via the secure use of APIs. It is about opening up information to spur innovation of third-party providers to build new, added-value offerings. In the U.S. Cisco in the evolving ecosystem.

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The Future of Loyalty in Banking is at Risk

The Financial Brand

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Financial Institutions Benefit from AI, But Consumers Remain Skeptical

The Financial Brand

Six steps can accelerate AI's impact on customer experience. The post Financial Institutions Benefit from AI, But Consumers Remain Skeptical appeared first on The Financial Brand. People question the value of AI-enabled interactions, including basic chatbots.

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Traditional Customer Acquisition Methods in Banking Are Dead

The Financial Brand

New growth will come less from branches and buying other banks and more from acquiring tech, shopping, media or other data-rich companies. The post Traditional Customer Acquisition Methods in Banking Are Dead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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6 Keys to Digital Banking Transformation Success

The Financial Brand

The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and analytics. The post 6 Keys to Digital Banking Transformation Success appeared first on The Financial Brand - Banking Trends, Analysis & Insights.