PYMNTS

JANUARY 10, 2018

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

Millennials 105

Millennials Branding Retail Marketing Strategies 105

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

Branding 169

Branding Washington Marketing Strategies Conference 169

The Financial Brand

FEBRUARY 15, 2023

This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand. Here’s a crash course on its “helpful content” update. This article Explainer: What Bankers Should Know About Google’s Helpful Content Update appeared first on The Financial Brand.

Google 35

Google Course Branding Marketing Strategies 35

PYMNTS

JULY 28, 2020

I think that sentiment has changed now, and I do believe that [CUs] see the direct correlation — that leveraging rewards programs brings up their overall brand loyalty and [builds] a top-of-wallet usage relationship with their members,” Stevens said.

Marketing Strategies 143

Marketing Strategies Data Course Strategy 143

PYMNTS

APRIL 27, 2018

This difference is driving a shift in Starbucks’ marketing strategy. Of course, the company is no stranger to China: It’s been in the Chinese market for 20 years. According to Johnson, the middle-class population in China stands around 600 million people, which could provide an expanded market for the company. “No

Marketing 125

Marketing America Strategy Mobile 125

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

Perficient

DECEMBER 8, 2020

Any commercial value extracted from that spot in the SERP will be yours—plus, it’s great branding. Set your course by taking these steps: Send strong relevance signals. Use the principles outlined above when you begin—or continue—your video marketing strategy. If someone is going to occupy it, it might as well be you.

Video 520

Video Google Study Examples 520

PYMNTS

NOVEMBER 1, 2017

Of course, no one could agree on what to order — and, what’s more, comparing multiple restaurants and delivery services on the internet was proving to be a headache. Building A Brand. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Listen to the full conversation in this week’s podcast.

Online 110

Online Comparison Examples Marketing Strategies 110

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. And of course, SMB lending has been a huge focus for fintech. While this is true everywhere, this is a particular challenge in a market like India. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

PYMNTS

AUGUST 9, 2019

The long term goal, of course, isn’t just a handful of highly supervised bots in select settings, but for bots to become common parts of the consumer landscape unobtrusively buzzing by, solving those pesky last-mile delivery issues. And the ongoing PillPack drama wasn’t the only rocky sailing of the week.

Strategy 144

Strategy San Francisco Policies Data 144

PYMNTS

MARCH 5, 2016

Consumers may be downloading few branded apps as standalones, but they are still willing to access the content through a sub-app that lives under one of those major umbrellas. Consumers may only spend 10 to 15 percent of their time in branded apps, but they spent a whole lot of their money while they’re hanging out.

Mobile 100

Mobile Apple Study Google 100

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

Long Lasting Ideas

FEBRUARY 26, 2016

A story by Evan Sparks recounts how two vice presidents at Boiling Springs Savings Bank –Debra Cannariato and Theresa O’Keefe – sparked an initiative that is training qualified tellers who stand at the front lines of a bank’s brand and customer service. After attending an “empowerment ceremony” at a non-profit in Patterson N.J.,

Training 40

Training Community Bank Community New York 40

Long Lasting Ideas

JANUARY 19, 2015

The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. Of course, customers provide their permission for any use of their feedback.

Marketing 40

Marketing social media Online Marketing Strategies 40

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. Just be sure to include more about how your product can solve the visitor’s problem or otherwise benefit them, than how you intend to build your brand. Link Building.

Strategy 53

Strategy social media Google CA 53

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78

Social Assurance

DECEMBER 20, 2016

Socialassurance.com I mean, of course. Our platform provides a great way to streamline your social processes and help execute your marketing strategy. Financial Brand https://thefinancialbrand.com/. Sell who you are as a brand and not who you are as a product. Customer experience is the heart of marketing.

social media 12

social media Tools Video Branding 12

William Mills

MAY 10, 2016

And of course, bankers representing some of the largest global institutions, as well as plenty of small players, too. ^SR. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. finovate Tweets. Ramirez is CEO of Beyond the Arc, Inc.

San Jose 40

San Jose Customer Experience Mobile social media 40