Bank Innovation

FEBRUARY 16, 2016

Silicon Valley is coming to banking? That happened long ago — just ask Silicon Valley Bank, a financial institution built to serve the world’s center of innovation. SVB claims it banks a staggering two-thirds Read More. Few bankers can claim better knowledge of what the tech giants are up to. Startups, you say?

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Community Bank Branding Community Innovation 244

Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

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Community Bank Community Cards United States 118

ABA Community Banking

OCTOBER 19, 2020

The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials. The post ABA Honors Seven Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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Branding Marketing Community Bank Community 105

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Community Bank Community Marketing Banking Trends 34

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Community Bank Community Connecticut Strategy 36

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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social media Community Bank Community Regional 36

ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

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Community Bank Community Branding Marketing 22

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

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Taxes Community Bank Community Operations 195

ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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Branding social media Community Bank Marketing 126

Independent Banker

FEBRUARY 28, 2023

Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has enhanced community banks’ ability to serve their customers, creating a heightened experience.

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Data How To Community Bank Community 133

Jeff For Banks

APRIL 9, 2019

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.

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Branding Regional Nashville Tennessee 60

The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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Atlanta Marketing Community Bank Community 34

Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand.

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Branding Nashville Los Angeles Conference 60

South State Correspondent

OCTOBER 29, 2015

It has been said that community banks are not doing enough to differentiate themselves and are not properly segmenting their markets.

Community Bank 150

Community Bank Branding Community Marketing 150

South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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How To Examples Resources Community Bank 195

Independent Banker

MAY 31, 2022

Josh Prejean (right) of Bank of Zachary, here with mortgage client David Rozas, says community banks must compete through customer service. We look at how community banks can counter nonbanks’ offerings through streamlined technology, customer service and other strategies. Source: Fannie Mae. million in 2023.

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Community Bank Community Lending Marketing 185

PYMNTS

DECEMBER 14, 2017

It is important to note that 214 banks, excluding the top 25, participated in the Bank Innovation Readiness Index survey. These comprised regional banks, smaller commercial banks, community banks and credit unions, the majority having assets between $500 million and $5 billion.

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Innovation Branding Payments Survey 162

Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one. Does this make sense today? I think not.

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Community Bank Community Oklahoma City America 60

The Financial Brand

MAY 19, 2024

This article Lean into Content Marketing as a Gateway to Banking More SMBs appeared first on The Financial Brand. As the cost of acquiring deposits soars, here's how banks are gathering deposits and loans at scale with customized content, CRMs, and even AI-driven drafting, targeted at SMBs.

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Marketing Branding Community Bank America 20

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Branding Community Bank Banking Trends Analysis 36

The Financial Brand

FEBRUARY 24, 2021

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand.

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Community Bank Community Millennials Branding 29

South State Correspondent

FEBRUARY 22, 2024

Banks consistently produce under their cost of capital. For example, at present, return on equity performance is about 12% for the average community bank. However, for the average bank, their cost of capital is between 9% and 14% depending on the bank’s equity liquidity with an average of 12.5%. Why is that?

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How To Strategy Capital Lending 195

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

South State Correspondent

NOVEMBER 27, 2022

The French Deposit Defense stops a bank from executing a deposit promotion in a local market. Let’s say Bank A comes out with a 2.00% money market account, which is substantially above the current market average of 25 basis points (current money market promotions HERE ). The Coup de Grâce.

Management 195

Management social media Marketing Strategy 195

Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers.

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Resources social media Marketing Tools 70

The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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Community Bank National Strategy Community 34

South State Correspondent

DECEMBER 8, 2023

The real reason that this conference makes our favorites list is that this is one of the few conferences where we can learn what the largest and most progressive banks are doing in the market. Whole Banking is a Function of Team Banking Selling, servicing, and marketing small business banking is expensive because of the complexity.

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Conference Retail Community Bank Technology 195

South State Correspondent

JULY 6, 2022

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. These are primarily annual trade association events for the profitable industries that your bank targets.

Data 195

Data Management Conference Branding 195

ABA Community Banking

MARCH 20, 2020

Whether you’re working from home or holding down the fort at the bank, here are five tips for marketers in the new world of the coronavirus. . The post A Marketing Game Plan for COVID-19 appeared first on ABA Banking Journal.

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Marketing social media Branding Community Bank 100

The Financial Brand

FEBRUARY 26, 2019

Despite their strengths, community banks and credit unions are still losing market share. The post Combine Digital With Traditional to Regain Community Banking Mojo appeared first on The Financial Brand. But the game isn't over yet. Here's how they can get back on top.

Community Bank 27

Community Bank Community Branding Marketing 27

The Financial Brand

OCTOBER 4, 2023

This article Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover appeared first on The Financial Brand. It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.

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Branding New York Community Operations 35

South State Correspondent

AUGUST 8, 2022

Insight #1 – Deposit & Margin Management: Deposit runoff has started and will make it to community banks by October. For 2Q, larger community banks lost about 0.3% of their deposits, and small banks were either flat or continued to gain. Prime funds are offering a 1.86% rate which will trend up.

Trends 195

Trends Community Bank Community Retail 195

PYMNTS

MARCH 15, 2019

Community bank Patriot National has hit a regulatory roadblock in its plans to launch a Small Business Administrative platform, but reports in American Banker on Thursday (March 13) said the financial institution remains undeterred by the challenge. Hana is one of the largest SBA lenders, facilitating $96.6

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National Community Bank Metro Lending 139

PYMNTS

MARCH 26, 2020

To regain some of that ground, Connie Davis, senior vice president at FIS , told PYMNTS in a recent interview, FIs — particularly credit unions (CUs) and community banks — must transform the way they think about digital offerings and connected experiences. That means they can compete more effectively against digital-only competitors.

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Community Community Bank Mobile Cards 247

Independent Banker

JUNE 30, 2022

Academy Bank COO Tom Kientz notes that the community bank was eager to expand its deposit and loan services. Looking for an avenue to increase its deposit base, Academy Bank tapped into a market it hadn’t explored before: homeowners associations. One of the very quick things we turned to were HOAs,” he says.

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Kansas City Kansas FDIC Community Bank 91