PYMNTS

FEBRUARY 15, 2018

For community banks serving small- to mid-sized businesses (SMBs), training an eye on credit cards can translate into additional revenue streams and tap into an unmet need for those SMBs. Kearney found 26 percent of small business cardholders have community banking relationships in place. There’s a lot of runway here.

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Bank Innovation

FEBRUARY 16, 2016

Silicon Valley is coming to banking? That happened long ago — just ask Silicon Valley Bank, a financial institution built to serve the world’s center of innovation. SVB claims it banks a staggering two-thirds Read More. Few bankers can claim better knowledge of what the tech giants are up to. Startups, you say?

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South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

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The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

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Independent Banker

SEPTEMBER 30, 2021

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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The Financial Brand

OCTOBER 27, 2023

This article Community Bank Survival Requires a Hard Look in the Mirror appeared first on The Financial Brand. Q&A: Jim Perry, senior strategist at Market Insights, argues many community banks are endangering their future by clinging to the lore of the local advantage.

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South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank.

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ABA Community Banking

SEPTEMBER 27, 2021

The American Bankers Association honored six banks today with its Brand Slam awards for bank marketing, judged by a panel of 73 Certified Financial Marketing Professional volunteers. The post ABA Honors Six Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. The approach is a mess, yet it is done every day in banking. Your margins are contracting this year because you are already NOT spending enough on marketing.

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ABA Community Banking

SEPTEMBER 19, 2023

Whether sponsoring large-scale events or supporting local-level initiatives, banks can strengthen their brand presence and attract new customers while demonstrating a genuine commitment to the well-being of their communities. The post Taking your brand on the road appeared first on ABA Banking Journal.

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Independent Banker

FEBRUARY 28, 2023

Working hand in hand with digital transformation, data provides a powerful tool for community banks. Its accessibility, readability and applicability in today’s digital-first environment has enhanced community banks’ ability to serve their customers, creating a heightened experience.

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South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. Community banks can now white label this same product to onboard and process employee retention tax credits for the bank’s small business customers AND prospects.

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Independent Banker

MAY 31, 2022

Josh Prejean (right) of Bank of Zachary, here with mortgage client David Rozas, says community banks must compete through customer service. We look at how community banks can counter nonbanks’ offerings through streamlined technology, customer service and other strategies. Source: Fannie Mae. million in 2023.

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Jeff For Banks

NOVEMBER 4, 2017

Perhaps there is little evidence of the benefit of your 100-year brand, so it's a difficult argument to make. In more recent merger discussions, however, I have heard more refreshing arguments that it is not necessary to re-brand every nook and cranny of your bank into one. Does this make sense today? I think not.

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ABA Community Banking

OCTOBER 19, 2020

The American Bankers Association honored seven banks today with its Brand Slam awards for bank marketing judged by a panel of 124 volunteers with Certified Financial Marketing Professional credentials. The post ABA Honors Seven Banks With Brand Slam Marketing Awards appeared first on ABA Banking Journal.

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The Financial Brand

JUNE 12, 2024

This article Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty. appeared first on The Financial Brand. If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks.

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South State Correspondent

APRIL 19, 2023

In this article, we will look at deposit performance data related to high balances and show how banks can dramatically increase value by restructuring relationship-based products and better-allocating marketing/sales dollars more efficiently. This is over three times the life of a money market account that is over $1mm in balances.

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South State Correspondent

OCTOBER 29, 2015

It has been said that community banks are not doing enough to differentiate themselves and are not properly segmenting their markets.

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The Financial Brand

FEBRUARY 24, 2021

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Community Banks Can Attract Generation Z With Financial Lessons appeared first on The Financial Brand.

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The Financial Brand

JUNE 18, 2023

This article Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market appeared first on The Financial Brand. Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.

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The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

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PYMNTS

MARCH 26, 2020

To regain some of that ground, Connie Davis, senior vice president at FIS , told PYMNTS in a recent interview, FIs — particularly credit unions (CUs) and community banks — must transform the way they think about digital offerings and connected experiences. That means they can compete more effectively against digital-only competitors.

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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The Financial Brand

FEBRUARY 26, 2019

Despite their strengths, community banks and credit unions are still losing market share. The post Combine Digital With Traditional to Regain Community Banking Mojo appeared first on The Financial Brand. But the game isn't over yet. Here's how they can get back on top.

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Community Bank Community Branding Marketing 27

Jeff For Banks

MARCH 27, 2019

So, if you are asking, “what does brand get you?”, Ask the Experts My firm is not a marketing or branding firm. We leave that to the able hands of folks like Tim Pannell of Financial Marketing Solutions , a recent This Month in Banking podcast guest. Tim had great insights for banks on brand.

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PYMNTS

NOVEMBER 18, 2020

It is also announcing a new partner in Daylight, a digital bank working with Visa and Fast Track to recreate a community bank concept digitally. An example of one such Fast Track FinTech is Daylight — a neo-bank designed to redefine the concept of community banking in the digital age.

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Jeff For Banks

APRIL 9, 2019

I ask and ask and ask: what does brand get you? Forbes calculated brand value in their " World's Most Valuable Brands " by taking anything that a company achieves over an 8% return on equity. Driving ROE higher, but hardly due to its brand. Which is probably why the first bank on their list is ranked 43rd.

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Independent Banker

OCTOBER 1, 2022

North Easton Savings Bank president and CEO Rich Spencer (left) with recipients of the bank’s annual college scholarships. College-bound high school students in Massachusetts were asked to complete essays about the intrinsic value of community banks for a chance to win a scholarship from North Easton Savings Bank.

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South State Correspondent

AUGUST 8, 2022

Insight #1 – Deposit & Margin Management: Deposit runoff has started and will make it to community banks by October. For 2Q, larger community banks lost about 0.3% of their deposits, and small banks were either flat or continued to gain. Prime funds are offering a 1.86% rate which will trend up.

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South State Correspondent

DECEMBER 8, 2023

The real reason that this conference makes our favorites list is that this is one of the few conferences where we can learn what the largest and most progressive banks are doing in the market. Whole Banking is a Function of Team Banking Selling, servicing, and marketing small business banking is expensive because of the complexity.

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Independent Banker

JUNE 30, 2022

Academy Bank COO Tom Kientz notes that the community bank was eager to expand its deposit and loan services. Looking for an avenue to increase its deposit base, Academy Bank tapped into a market it hadn’t explored before: homeowners associations. One of the very quick things we turned to were HOAs,” he says.

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Independent Banker

JULY 30, 2015

An interview with Chris Lorence, ICBA’s executive vice president and chief marketing officer. Meet ICBA’s Marketing and Communications Contact. Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers.

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The Financial Brand

FEBRUARY 24, 2021

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. The post How Pineapples are Helping Community Banks Attract Younger Customers appeared first on The Financial Brand.

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Independent Banker

OCTOBER 1, 2022

But as the prevalence of security breaches grows, so do the opportunities for community banks to position themselves as guardians of their customers’ personal data through compliance, technology and relationship building. Shielding sensitive customer information from prying eyes remains a chronic industry challenge. Bob Hickok.

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