Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Sometimes, the marketing team is a one-person show.”.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

Independent Banker

OCTOBER 31, 2021

“I’m not sure how we would have processed all of the PPP loans and everything else in the last 18 months without some of the technology that we have implemented,” says Chris Jundt, senior vice president and chief lending officer at First State Bank & Trust. Northpointe Bank in Grand Rapids, Mich., Cashing in on efficiencies.

Lending 91

Lending Community Bank Community North Dakota 91

Independent Banker

SEPTEMBER 1, 2016

Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. This year’s panel of judges evaluated social media campaigns submitted from several community banks across the country before selecting those that received final recognition.

social media 96

social media Community Community Bank Michigan 96

Independent Banker

AUGUST 25, 2016

With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. For instance, she calls Facebook “the pub” for its accessibility to connect with clients, stay top of mind for promotional events and share stories to humanize a bank’s brand.

social media 70

social media Community Bank Community Video 70

Gonzobanker

NOVEMBER 26, 2018

Rapid consolidation in the banking industry is creating a growing band of regional banks that find themselves stuck in a solution provider market that isn’t fully capable of serving them. As banks have consolidated, so have the technology partners serving them.

Regional 93

Regional Strategy Technology Innovation 93