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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. Mastercard also has its own sound.

Branding 202
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Afterpay Announces Nationwide Adoption By Major Retailers

PYMNTS

Afterpay has announced its in-store buy now, pay later (BNPL) service is being offered by major retailers at locations across the country. Shoppers can use Afterpay to buy items in select retail stores using their Afterpay card, a virtual, contactless card stored in their digital wallet,” the firm said in a Tuesday (Oct.

Retail 130
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Conversational Commerce Finds Its Voice In Digital Retail

PYMNTS

Herrick expects that ReplyBuy and Airship will create a holistic ecosystem, allowing retailers to use its engagement technology to acquire customers and then use conversational commerce to retain them and grow their value. The voice activation may come back with one brand or a few, as well as suggested websites or stores.

Retail 188
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New Launch: The New RBL Bank-BankBazaar SaveMax co-branded Credit Card

BankBazaar

We are beyond excited to announce the launch of our co-branded Credit Card with RBL Bank. The RBL Bank-BankBazaar SaveMax co-branded Credit Card comes equipped with a wide range of benefits and features. We are sure you will love this card as it offers you reward points on every purchase you make. .

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BankBazaar’s Co-Brand Model Powers FY23 Revenue Up 60% to Rs.160 Cr

BankBazaar

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. The company grew its net revenue for FY23 by 60% over FY22 on the back of a 60% growth in its Credit Card issuances.

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New Launch: FinBooster: Yes Bank-BankBazaar Co-Branded Credit Card

BankBazaar

Begin the most rewarding journey of your life with our first co-branded product. The FinBooster: Yes Bank – BankBazaar Credit Card is now available! If you think that this is just another lifetime-free Credit Card with never-expiring reward points, stop and take a closer look. 200 on all other retail spends (except fuel).

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Capital One Misses On Q4 Revenue As Card Loans Increase

PYMNTS

Capital One ’s domestic card loans increased 8 percent in the fourth quarter of 2018 , the bank said on Tuesday (Jan. 22) as company executives gave an update of its card deal with Walmart. The financial institution (FI) said that, as of the end of Q4, the domestic card loans ending balance stood at $107.4

Capital 156