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Future of Customer Experience in Digital Banking

Banking 2020

Digital banks are no longer in the ‘money’ business but rather, in the ‘value’ business. Unlike in the past, when more than two products from one bank made a customer loyal, customer behavior is fleeting and their expectations for digital banking is increasing every day, because technology is giving them numerous choices and control.

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What two credit unions can teach banks about marketing

American Banker

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

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Community Service with the Personal Touch

Banking 2020

Question: Community branch, personal service, mobile banking—which is the odd one out? For some time now, there have been discussions about the future of community banks in the age of digital banking. By contrast, the very idea of digital communication seems cold and distant and impersonal. Answer: None.

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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials. The consolidation game in the mobile payments market: Even though it’s still early in 2015, mobile payments are already having a busy year!

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Banks turn to influencers to build buzz about their brands

American Banker

Financial institutions like Ally Financial, Clinton Savings Bank and First National Bank of Omaha are recruiting personal finance experts, college students and local personalities to promote their products and services.

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Dutch pilot shows banks could dominate digital identity provision

Banking 2020

One of the things that we see in the digital world is how individuals require a different identity, login and password for so many of the different services they access – from government portals to social media sites. Electronic identity services are, as yet, fragmented across Europe.