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Maximizing ATM Marketing Deepens Customer Relationships

The Financial Brand

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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The many possible uses of the ATM

NCR

The ATM is now 50 years old, having made its debut at Barclays’ branch in Enfield, North London in 1967. The ATM has become a vital component of the global banking system, offering just as many benefits for financial institutions (FIs) as it does for consumers. Brand exposure. ” New customer experiences.

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How omni-channel marketing can work for your business – Part 1: Attract

NCR

Offering a seamless customer experience across channels is becoming more important in the retail banking industry. As a result, many banks are placing an emphasis on omni-channel service delivery – providing a seamless, unified customer experience across all channels, from the ATM to mobile and beyond.

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #2: When customer satisfaction is on the line.

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Making the ATM part of a truly omnichannel service

NCR

Multichannel is about offering as many customer touchpoints as possible and can involve different strategies for different channels. Omnichannel is more focused on unifying the customer experience across all channels. Why the ATM is key to omnichannel. Both approaches recognize the importance of consumer choice.

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The Role of the ATM as a High-Value Service Channel

Independent Banker

The rise of electronic transaction channels has transformed the banking industry, making smaller, less expensive branches a reality and sparking new opportunity for the ATM. Today’s advanced technology provides new ways for ATMs to deliver a secure, enhanced customer experience, lower costs and increased revenues.

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