The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. It's also part of Bank of America's strategy to drive true personalization. Knocking down silos is key to improving the customer experience.

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Digital Banking Marketing America Customer Experience 34

The Financial Brand

APRIL 16, 2023

This article BMO’s Digital Banking Goals: Solve Customer Problems and Generate Revenue appeared first on The Financial Brand. This article BMO’s Digital Banking Goals: Solve Customer Problems and Generate Revenue appeared first on The Financial Brand.

Digital Banking 34

Digital Banking Branding Innovation 34

The Financial Brand

JULY 13, 2023

This article Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction appeared first on The Financial Brand. Digital conversions can be painful. This article Success Story: A Digital Banking Conversion & A Sharp Rebound in Satisfaction appeared first on The Financial Brand.

Digital Banking 29

Digital Banking Branding Customer Experience System 29

The Financial Brand

FEBRUARY 13, 2023

This article How Huntington Aims to Deepen Its ‘Skinny’ Digital Banking Relationships appeared first on The Financial Brand. Huntington Marketplace, a fledgling digital initiative, offers consumers reasons to expand their relationship, creating more ties between them and the bank.

Digital Banking 29

Digital Banking Branding Customer Experience 29

The Financial Brand

MARCH 15, 2023

This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand.

Digital Banking 28

Digital Banking Branding Capital Marketing Strategies 28

The Financial Brand

MAY 31, 2023

This article What Does It Take to Attract Deposits with a Digital-Only Bank Brand? appeared first on The Financial Brand. Great customer service is key for direct banks and neobanks, who often fall short. This creates an opening for traditional players that launch digital brands.

Branding 39

Branding Digital Banking Marketing 39

The Financial Brand

FEBRUARY 20, 2024

This article Moves By Chase and PNC Re-ignite the Branch Versus Digital Debate appeared first on The Financial Brand. As Chase, BofA and PNC build out with their branch networks, digital banking advocates challenge the need for more brick-and-mortar.

Branding 33

Branding Digital Banking Banking Trends America 33

Gonzobanker

MAY 14, 2018

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Digital First Now!

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Branding Industry Apple Marketing 127

The Financial Brand

OCTOBER 23, 2023

This article How 3 Banking Leaders Partnered with Fintechs for Growth appeared first on The Financial Brand. To grow beyond their branch footprints, more banks are launching either BaaS or digital banking brands. As varied as these plans are, they have one element in common.

Fintech 35

Fintech Branding Digital Banking Technology 35

The Financial Brand

SEPTEMBER 18, 2023

This article Does Banking’s Digital Focus Endanger Its Deposits? appeared first on The Financial Brand. Digital banking became essential for loyalty when a pandemic made visiting a branch more than undesirable. This article Does Banking’s Digital Focus Endanger Its Deposits?

Branding 34

Branding Digital Banking 34

Matt Wilcox Pro

OCTOBER 30, 2018

Click here or below to read my newest article published by The Financial Brand.

Digital Banking 68

Digital Banking Branding 68

The Financial Brand

MAY 21, 2023

This article Digital Transformation Success Demands CFO’s Evolution appeared first on The Financial Brand. CFOs have the best combination of opportunity and ability to lead digital banking transformation efforts and guide better decisions.

Branding 40

Branding Digital Banking Banking Trends Leadership 40

The Financial Brand

APRIL 29, 2024

This article How American Express Keeps Gen Z and Millennials’ App Preferences in Focus appeared first on The Financial Brand. This article How American Express Keeps Gen Z and Millennials’ App Preferences in Focus appeared first on The Financial Brand. But parents can't be left behind.

Millennials 33

Millennials Branding Digital Banking Mobile 33

The Financial Brand

APRIL 26, 2024

This article Will Banks and Fintechs Become Retail Media Networks? appeared first on The Financial Brand. This article Will Banks and Fintechs Become Retail Media Networks? appeared first on The Financial Brand. appeared first on The Financial Brand.

Retail 33

Retail Fintech Branding Data 33

The Financial Brand

APRIL 29, 2024

This article Don’t Ask Your Bank Customers If They’re Happy. appeared first on The Financial Brand. This article Don’t Ask Your Bank Customers If They’re Happy. appeared first on The Financial Brand. appeared first on The Financial Brand. Watch What They Do, Instead. Watch What They Do, Instead.

Survey 32

Survey Branding Customer Experience Report 32

The Financial Brand

APRIL 18, 2024

This article Banks Have This Major Edge Over Credit Unions. appeared first on The Financial Brand. With the lines blurring between the benefits of credit unions vs. banks, how can credit unions become more digitally competitive? This article Banks Have This Major Edge Over Credit Unions.

Branding 34

Branding Digital Banking Management Fintech 34

The Financial Brand

APRIL 17, 2024

This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand. This article Intelligent Analytics: The New Frontier in Robust Landing Page Design appeared first on The Financial Brand.

Analytics 33

Analytics Branding Tools Digital Banking 33

The Financial Brand

FEBRUARY 19, 2024

This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand. New analysis shows digital prowess stems not from asset size alone. This article Size Doesn’t Always Define Digital Maturity in Banking appeared first on The Financial Brand.

Analysis 39

Analysis Branding Customer Experience Report 39

The Financial Brand

MAY 3, 2024

This article Is Anyone Using Web Banking Anymore? appeared first on The Financial Brand. As consumers gravitate to apps, bank websites face an identity crisis: What are they good for? This article Is Anyone Using Web Banking Anymore? appeared first on The Financial Brand.

Branding 23

Branding Digital Banking 23

The Financial Brand

AUGUST 6, 2023

This article Retail Banking Priorities Have Shifted in 2023 appeared first on The Financial Brand. One key to success in digital banking transformation is flexibility. This article Retail Banking Priorities Have Shifted in 2023 appeared first on The Financial Brand. And which are losing steam?

Retail 28

Retail Branding Digital Banking Customer Experience 28

The Financial Brand

MARCH 20, 2024

This article The Importance of Primacy in Banking appeared first on The Financial Brand. Banks are over-reliant on new account metrics that don't correlate to profitability. This article The Importance of Primacy in Banking appeared first on The Financial Brand.

Branding 32

Branding Banking Trends Report Trends 32

Banking 2020

JULY 24, 2015

Articles via The Financial Brand, Business Insider, Mobile Payments Today. Reality checks for community banks switching to a digital model: There is a lot of talk about digital banking however, not all digital banking falls under the same umbrella. Will consumers adopt Facebook’s ‘Buy’ button?

Digital Banking 40

Digital Banking Innovation Payments Community Bank 40

NCR

MARCH 25, 2016

Articles via The Financial Brand, Bank News, American Banker. Making Banking as a Platform (BaaP) Happen: This article breaks down the book Platform Leadership and expanded upon the authors’ four levers of platform leadership to create the “7 layers of BaaP ”.

Digital Banking 40

Digital Banking Knowledge Base Leadership Mobile 40

The Financial Brand

MARCH 18, 2024

This article Two Screens, One Goal: Where Mobile and Online Banking Meet Local Growth appeared first on The Financial Brand. When it comes to serving local communities, is mobile banking the new king or does web-based banking still hold the crown?

Meeting 28

Meeting Online Mobile Branding 28

The Financial Brand

JANUARY 8, 2024

This article Consumers Love Online Bill Payment — What’s the Hard Part? appeared first on The Financial Brand. Consumers have embraced digital bill payments, but significant pain points remain. Here's how banks can help. This article Consumers Love Online Bill Payment — What’s the Hard Part?

Online 33

Online Payments Branding Trends 33

The Financial Brand

JANUARY 2, 2024

This article An Inside Look at Ally Bank’s Measured Roll-Out of GenAI appeared first on The Financial Brand. How can banks harness AI's emergent capabilities before public opinion or regulatory sentiment turns? Ally's responsible and inclusive approach is a good start.

Branding 35

Branding Banking Trends Report Trends 35

NCR

FEBRUARY 12, 2016

Articles via Bank News, 24/7 Wall Street, The Financial Brand. Global Mobile Payments to Reach $620 Billion: As smartphone brands make their way into the mobile payment business, new research shows that by the end of 2016, the total revenue of the worldwide mobile payment market will reach $620 billion.

Mobile 40

Mobile Digital Banking Payments Study 40

The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

social media 38

social media Strategy Branding Marketing 38

The Financial Brand

JUNE 8, 2023

This article Killer Small Business Banking: What Fintechs Do That Banks Ought To appeared first on The Financial Brand. Their strategy offers insight for traditional banks and credit unions. This article Killer Small Business Banking: What Fintechs Do That Banks Ought To appeared first on The Financial Brand.

Fintech 43

Fintech Branding Strategy Digital Banking 43

Banking 2020

APRIL 3, 2015

Articles via PYMNTS.com, Bank Innovation, Information Age, The Financial Brand. Designing a digital bank: What are millennials looking for in their financial institution? Spotlight banking biometrics digital banking financial institutions internet millennials payments security smartphone wearables'

Digital Banking 40

Digital Banking Millennials Security Branding 40

The Financial Brand

JANUARY 7, 2023

This article Bill Pay: How to Revive Digital Banking’s Neglected Product appeared first on The Financial Brand. Banks and credit unions should make this service — which drives loyalty — central to customer interactions. Online bill payments are rising.

How To 22

How To Digital Banking Branding Online 22

Gonzobanker

JUNE 7, 2023

The launch of Charlie points to an underserved niche in banking: older adults. In mid-May, a digital bank account for the 62+ crowd debuted in the United States. Mix in the added drama of regulators condemning the banking-as-a-service model, and there’s added risk. Well, it happened. life expectancy was 76.1

Los Angeles 133

Los Angeles Fintech Digital Banking Tools 133

The Financial Brand

JANUARY 8, 2023

This article Banks Increase Collaboration With Fintechs and Third Parties appeared first on The Financial Brand. Fintech firms and third-party solution providers are speeding the development of new business models in banking through collaborative innovation.

Fintech 43

Fintech Branding Innovation Banking Trends 43

The Financial Brand

JANUARY 31, 2023

This article How Wells Fargo’s Innovation Process Rebooted Digital Business Banking appeared first on The Financial Brand. Creation of personas for business banking customer types, like 'Ambitious Amy' and 'Seasoned Saul,' gave digital developers a better target.

Innovation 42

Innovation Branding Digital Banking 42

The Financial Brand

FEBRUARY 20, 2023

This article Is the Digital Wallet Plan from Big Banks Just About Butting Heads with PayPal? appeared first on The Financial Brand. banks behind Zelle have prompted mostly skepticism. This article Is the Digital Wallet Plan from Big Banks Just About Butting Heads with PayPal?

Branding 42

Branding Trends Digital Banking Payments 42

The Financial Brand

DECEMBER 4, 2022

This article Why Fintech Firms Can’t Achieve Global Scale appeared first on The Financial Brand. Expansion of fintechs can be good news for consumers, legacy banks and countries involved, as innovation improves banking accessibility.

Fintech 43

Fintech Branding Innovation Digital Banking 43

The Financial Brand

NOVEMBER 21, 2023

This article Future Normal: A Futurist’s Roadmap for The Coming Decade appeared first on The Financial Brand. Rohit Bhargava explains how coming shifts in consumer behavior, work, identity, leadership, and more will impact banking.

Leadership 28

Leadership Branding Banking Trends Trends 28