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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

“Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

Retail 169
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Apple, Nike Lose Favor With Chinese Consumers

PYMNTS

A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101
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Teens Love Instagram More Than Snapchat

PYMNTS

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Instagram is not just appealing to teenagers; it is also drawing more marketers. Piper Jaffray polls 8,600 teenagers across the U.S. ”

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Big Tech Compliance Tracker: Facebook Backs Data Portability Law, Amazon Considers Registering Services As Separate Entities In India

PYMNTS

The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The social media firm purportedly contravened an Illinois state law via a “Tag Suggestions” functionality that enabled users to identify their friends from photos put on the platform in the past.

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it.

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Kering To Debut Its Own eCommerce Sites

PYMNTS

The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.