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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. but Apple has made itself indispensable across many verticals. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. A New Normal? The Incentives Question.

Apple 200
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Nordstrom, L Brands Temporarily Shutter Brick-And-Mortar Locations

PYMNTS

The retailer also said it is withdrawing its guidance for 2020 because of “heightened uncertainty relating to the impacts of COVID-19 on the Company’s business operations.” L Brands, Inc. , At the same time, the retail brand’s home office associates have been asked to telecommute from their residences if they can. L Brands Inc.

Branding 131
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Is It Time For Apple To Allow Others Access To The iPhone NFC Chip?

PYMNTS

You can see it in how investors are putting money to work in both consumer-facing and B2B startups, and how startups and incumbents are forging new partnerships to move innovation faster to market. Those conversations have largely ignored the Biggest Tech company of all, Apple, and Apple Pay. consumers showed that of the 7.75

Apple 227
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Former Apple Store Chief’s Enjoy Raises $150M For UK Expansion

PYMNTS

Menlo Park-based Enjoy Technology , the eCommerce startup led by Ron Johnson, former VP of retail operations for Apple, has raised an additional $150 million in Series C funding, TechCrunch reported on Tuesday (Aug. Enjoy Technology operates in 54-plus U.S. markets and will be offered in 11 U.K. population.

Apple 116