article thumbnail

Hyper-Personalization + Prescriptive Analytics for Customer Offers

FICO

To optimize customer experience (CX), marketers use instead: Hyper-personalization that leverages real-time data, historical data, behavioral data , customer data, machine learning, artificial intelligence, and AI-powered analytics to obtain a 360-degree understanding of the customer across all touchpoints. by Barry Honeycombe.

article thumbnail

As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

PYMNTS

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Think of it as outsourcing data analytics, to at least ensure that the data is in compliance.

Analytics 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. Talent Management.

Analytics 189
article thumbnail

Enterprise Security Returns To Top Of B2B Investment Mountain

PYMNTS

Linking financial institutions and corporates with its Banking-as-a-Service platform, ONPEX enables FIs to deploy cloud-based account and payment technology to digitize operations and enhance their cross-border corporate payment offerings. Also operating in the enterprise security space is Cequence Security, based in California.

Security 189
article thumbnail

Cybersecurity, Recruiting Tech Lead B2B VC

PYMNTS

-based B2B FinTechs led the way in this week’s investment roundup, with more than $212 million in new funding falling in the hands of startups targeting a range of enterprise operations. Agosto said it will add to its sales and marketing team, and promote its Skykit content management system solution. SeedLegals. announced $7.25

Capital 143
article thumbnail

FICO World 23: Unleashing the Power of FICO Platform

FICO

This transition liberated their CIO to focus on adding value to the business while leveraging the cloud's potential instead of managing an on-premise solution to remain operational in a complex environment. Operationalizing analytics and leveraging the power of AI can revolutionize decision-making and drive superior outcomes.

article thumbnail

Helios and Matheson Announces Up To $150M Equity Offering

PYMNTS

Helios and Matheson Analytics, the majority owner of MoviePass, announced Thursday (April 19) that it is aiming to sell as much as $150 million in stock. In a press release , the company said it hired Canaccord Genuity to handle the equity offering in which, from time to time, it will sell shares up to $150 million.