Hyper-Personalization + Prescriptive Analytics for Customer Offers
FICO
APRIL 4, 2022
To optimize customer experience (CX), marketers use instead: Hyper-personalization that leverages real-time data, historical data, behavioral data , customer data, machine learning, artificial intelligence, and AI-powered analytics to obtain a 360-degree understanding of the customer across all touchpoints. by Barry Honeycombe.
Let's personalize your content