William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami. Sales – 84%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Showing using a brand new device on a brand new connection. The leaders in financial technology, fintech, have converged in San Jose for the annual Finovate Spring conference.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Quickly integrating a variety of solutions is a huge problem facing financial institutions. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far.

social media 40

social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 12, 2017

Cool name and branding. I like their branding. 83 million in funding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. Simplified investing app. . “90%

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

MAY 9, 2018

Our dedicated team of 37 professionals are in North America. Grounding your organization’s digital transformation in people, processes, and technology is critical. We license the technology to HW vendors and brands. Synapse Financial Technologies, [link] @synapsefi. Presenters: Sankaet Pathak.

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. I suspect they do (or have done) a lot of work for Bank of America since they are based in Charlotte. We are here at Finovate Fall 2016 in the New York Hilton on Avenue of the Americas. Om Kundu and Mark Krofchik.

Mobile 40

Mobile Cards Fraud Data 40