America Branding Marketing Strategies Online 
PYMNTS
JULY 2, 2018
Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Higher Prices. Unwanted Transparency.
Perficient
MARCH 1, 2021
award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. Don’t miss a single episode of Here’s Why. Subscribe to Here’s Why.
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PYMNTS
JUNE 9, 2018
That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. Even among American brands making a major advertising push at the World Cup this year, the thrust of that advertising is very different, reports Digiday. Even low-priced jerseys do not attract customers.”.
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami. Sales – 84%.
PYMNTS
AUGUST 9, 2019
Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. In June it rolled out both its Delivery Service Partners program and delivery drone the same month, with hopes of eventually speeding up delivery for North America Prime members.
NCR
MARCH 17, 2016
More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack. Deployment of anti-skimming solutions. What else is ahead for 2016?
Fintech Labs Insights
FEBRUARY 25, 2016
Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. This flagship product allows financial institutions to provide merchant-funded rewards within its online or mobile banking application to boost customer loyalty.
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