William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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The Financial Brand

JUNE 1, 2020

The post COVID Lessons: As America Reopens, Banking Needs to Rethink SEO appeared first on The Financial Brand. As banks and credit unions move into the next stage of the coronavirus pandemic, they must maintain spending on all forms of outreach.

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The Financial Brand

NOVEMBER 27, 2019

Top marketers at Citigroup, Bank of America and Chase discuss effective and attention-holding content marketing for financial institutions. The post Big Bank Marketers Obsess Over Grabbing Dwindling Audience Attention appeared first on The Financial Brand.

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The Financial Brand

MAY 28, 2020

As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic. The post COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking appeared first on The Financial Brand.

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PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. CVS, Modcloth, Bongo, Aerie and Seventeen magazine are just a shortlist. “We

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PYMNTS

JANUARY 24, 2017

According to a new study from HRC Retail Advisory , Generation Z is expected to make up nearly 40 percent of the population of North America by the year 2020 – easily making them the generation retailers must be paying attention to. It looks as though millennials may soon face competition as the generation to watch.

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The Financial Brand

OCTOBER 3, 2023

This article From TikTok to Trust: Building Relationships with Gen Z appeared first on The Financial Brand. For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.

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PYMNTS

JUNE 9, 2018

to the global advertising market, according to Zenith. That has left an opening that Chinese brands are planning to spend — $832 million to fill on advertising — during the World Cup. The trend in Brazil has been visible in other parts of Latin America. China Leads The 2018 Advertising Push. In Brazil, TVs Are The Hot Purchase.

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The Financial Brand

JANUARY 5, 2021

But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals. The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand. Some might consider it too complicated.

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America Branding Customer Experience Marketing Strategies 34

The Financial Brand

FEBRUARY 22, 2024

This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand. This article Why Banks Are Saying Goodbye To the CMO appeared first on The Financial Brand.

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Branding Marketing Strategies America Marketing 33

Cisco

MAY 25, 2021

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy.

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The Financial Brand

NOVEMBER 9, 2023

appeared first on The Financial Brand. appeared first on The Financial Brand. This article Are Banks Failing to Address the Unique Needs of Women? Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high?

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PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

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NCR

MARCH 17, 2016

More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack. Deployment of anti-skimming solutions. The rapid rise in attacks in the U.S.

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The Financial Brand

DECEMBER 9, 2021

The post BofA Wades Into High Net Worth Battle with New Rewards and Card Offers appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The megabank rolled out a key enhancement to its loyalty program and launched a slick new card — both aimed at high net worth consumers.

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PYMNTS

APRIL 27, 2018

Americas and U.S. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S. This difference is driving a shift in Starbucks’ marketing strategy. and abroad. Digital Expansion.

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Fintech Labs Insights

FEBRUARY 25, 2016

Cardlytics Measurement: Helps marketers measure and optimize marketing strategies by using actual customer purchase data across 1500 financial institutions. Big name financial institutions such as Bank of America, PNC, MasterCard, and Fiserv are already using Cardlytics Direct.

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Data Atlanta Marketing Strategies America 12

CB Insights

OCTOBER 10, 2018

See which startups are helping JPMorgan, Bank of America, and Citi build the digital banking platforms of the future. Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Why now for digital banking startups.

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William Mills

SEPTEMBER 12, 2017

Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. THAT brand has been around about 20 years from the “dot com” days.

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William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. From their web site: “Chattanooga-based TransCard strives to build and service a world-class technology platform that supports innovative payment solutions across multiple markets. Maria Gurina (Bus.

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William Mills

SEPTEMBER 9, 2016

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Targeted at Marketing, execs, lines of business owners, etc. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. franchising sector.

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social media ATM Mobile Customer Experience 40

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. I suspect they do (or have done) a lot of work for Bank of America since they are based in Charlotte. Om Kundu and Mark Krofchik.

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William Mills

MAY 9, 2018

Our dedicated team of 37 professionals are in North America. Stephen Butler (General Manager), Sid Probstein (CTO & VP Professional Services), Alan Swahn (VP Marketing), Percy Johnson (VP Solutions), Alex Levi (VP Sales). We license the technology to HW vendors and brands. Key Executives. Key Investors. Kodak Alaris.

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CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? Psychographics has the potential to transform the way marketers understand and influence decision-making. For example, imagine trying to market a vegan protein bar.

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