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BofA Ups Digital Prowess with Marketing & Digital Banking Combo

The Financial Brand

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

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How omni-channel marketing can work for your business – Part 3: Manage

NCR

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

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Delivering Safe Return to Office & Smarter Customer Interactions

Cisco

Chris Bottger, Cisco Americas Workplace Experience Strategist indicates Employee Engagement continues to be a challenge as FinServ employers assess a Safe Return to Office strategy.

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Exclusive Insights Into BofA’s Massive Rewards Program

The Financial Brand

But Bank of America's rewards plan drives retention, deposit growth and sales, an executive reveals. The post Exclusive Insights Into BofA’s Massive Rewards Program appeared first on The Financial Brand. Some might consider it too complicated.

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Starbucks Plans To Step Up Digital Marketing Efforts

PYMNTS

Americas and U.S. Starbucks Q2 of fiscal 2018 represented another quarter of record financial results, highlighted by accelerating momentum across our Americas business — particularly in the U.S. To expand its digital relationships, Starbucks is implementing new ways to attract digitally registered customers beyond the rewards program.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Now showing how Avoka can integrate with a ton of apps in a matter of days with your company’s brand. Franchises – Americas greatest brands” They have a list view function where investors can investigate franchises near and far. It’s seems better to invest in a brand you are more comfortable with an established presence.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. Ryan Wilk (VP, Customer Success) and Robert Capps (VP, Bus. Jennifer Hughes (Bus.

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