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2021 GonzoBanker Awards

Gonzobanker

Gonzo readers, 2021 was just plain schizophrenic. 2021 fintech investments, merger activities, and overall focus were off the charts. Two, read and enjoy the 2021 GonzoBanker awards, our annual take on the best things we saw during the year. So which merger was the best in 2021? Doug Larson. THE BANKER AWARDS.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

Promote the advancement of women into leadership roles. Consider women more mindfully in marketing efforts. In fact, a 2021 study by BNY Mellon showed there would be an extra $3.22 Firms must more thoughtfully consider the different assets, behaviors, and financial needs of women when executing their marketing tactics.

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ICBA’s 2021 National Community Bank Service Award winners

Independent Banker

ICBA’s National Community Bank Service Award winners for 2021 demonstrate that when their local areas need support, community banks are there with innovative, compassionate and thoughtful responses. 2021’s Honorable Mentions. Last year was earth-shattering in many ways. Exceptional Community Bank Service Award.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

Our story so far has explored the gap between what customers expect and what brands deliver. This includes knowing how your peers and senior leadership perceive said maturity. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Maybe not just yet.

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. This means a significant contribution in terms of budget and resources from the marketing department. The neobanking application with 15 million users reportedly spent $80 million on marketing in 2021.

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Sameer Aggarwal new Deputy CEO at Walmart India

PYMNTS

He will continue reporting to Krish Iyer, President & CEO Walmart India, and oversee operations, merchandising, people, marketing, real estate, kirana development program, digital, eCommerce and strategy,” a company spokesperson said. But Iyer has achievements that could sustain his top leadership role at the company.

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How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities

The Financial Brand

After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021. The post How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities appeared first on The Financial Brand.