PYMNTS

FEBRUARY 26, 2020

This is the year that customer experience surpasses brand and price as the most important factor in retail. Brands that are dealing with demanding customers can’t afford to sit back and wait for this to play out. They could be just a single touchpoint in the broader context of customer experience strategy.

Customer Experience 167

Customer Experience Branding Retail Online 167

PYMNTS

DECEMBER 19, 2019

But back in 2010, as the fast-fashion movement was first picking up momentum, betting on a brand built around a sustainable production strategy was something of a riskier bet. The aesthetic the brand was aiming for, according to Balti, was a translation of European sophistication into a more laid-back, easy-to-wear California style.

Branding 131

Branding New York City California Meeting 131

PYMNTS

MARCH 17, 2020

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146

Branding Kansas City Kansas social media 146

Abrigo

OCTOBER 20, 2020

The banking industry has faced many challenges in 2020, from transitioning to CECL, managing Paycheck Protection Program loans, and navigating an unprecedented economic recession. More than 500 banking professionals across the country gathered for a two-day 2020 ThinkBIG: Manage Risk. Plan for new technology and innovations.

Management 195

Management Lending Community Strategy 195

Bank Innovation

JANUARY 9, 2020

Bank Innovation is proud to announce a brand-new event — 2020 Banking Automation Summit — designed to provide industry professionals with the necessary platform to share insights, trends, strategies and practices to automate back-office functions. Produced by Bank Innovation and Royal Media, the 2020 Banking […].

Miami 221

Miami Innovation Trends Strategy 221

Perficient

SEPTEMBER 29, 2020

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. What will be different this holiday season and how to adjust your strategy accordingly. Jim, please introduce yourself. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

The Financial Brand

JANUARY 19, 2021

The post 2020 Financial Trends Will Redefine 2021 Bank Marketing Strategies appeared first on The Financial Brand. Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.

Marketing Strategies 42

Marketing Strategies Strategy Trends Marketing 42

Perficient

JANUARY 12, 2021

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Consider Augmented Reality For Your Brand.

Customer Experience 538

Customer Experience Branding Video Online 538

PYMNTS

FEBRUARY 7, 2020

There is real value for us in being a brand that uses Afterpay,” Weinstock said. As it heads into 2020, however, the question Bombas is tackling is how to do more with that in terms of the digital experience. Bombas has some “very exciting” things on the burner for 2020, he said. That effort starts with the data, he said.

Digital Strategies 168

Digital Strategies Strategy Data Customer Experience 168

Bank Innovation

OCTOBER 29, 2019

Digital banking brand Varo has 1 million customers, and is pushing ahead with plans to become a nationally-chartered bank early next year, CEO Colin Walsh told Bank Innovation Tuesday.

National 284

National Innovation Digital Banking Branding 284

The Financial Brand

FEBRUARY 3, 2020

Bank, PNC and TD Bank reveal about how they're redesigning their branch networks and retail strategies overall. The post How Regional Banks Are Revamping Retail Strategies for 2020 appeared first on The Financial Brand. Here's what leaders at U.S.

Regional 33

Regional Strategy Retail Branding 33

PYMNTS

NOVEMBER 20, 2020

The Apple Watch had a record-breaking 2019 , outselling the entire Swiss watch industry, a report by Strategy Analytics indicated in February. million for all Swiss watch brands combined. Apple shipped 30.7 smartwatches worldwide last year, compared with 21.1 billion.

Samsung 150

Samsung Apple Google Analytics 150

PYMNTS

JANUARY 9, 2020

Data, of course, plays a role in building customer engagement models that pay dividends, and machine learning and natural language processing will prove to be essential components of a strategy that creates context for consumers. In the webinar scheduled for Jan.

Payments 151

Payments Case Study User Experience Millennials 151

PYMNTS

JANUARY 20, 2021

In announcing its fiscal second-quarter results, the Cincinnati-based consumer goods giant also credited its “constructive disruption” strategy for a 15 percent jump in earnings, which also allowed it to increase its full-year forecast. Constructive Disruption.

Online 292

Online Report Strategy Trends 292

Perficient

JULY 31, 2020

Gartner also stated that “by 2022, 35% of large organizations will be either sellers or buyers of data via formal online data marketplaces, up from 25% in 2020.” This strategy will often prove valuable in customer loyalty and customer retention strategies as well.

Data 354

Data Analytics Strategy social media 354

PYMNTS

SEPTEMBER 3, 2019

The most transformative innovations in payments and commerce over the last decade are mostly the result of innovators making what was once visible, invisible: payments, stores, merchants, brands, issuers, even card networks. Making the visible invisible was the powerful source of those shifts. But it’s only just begun.

Innovation 223

Innovation Payments Branding Cards 223

Perficient

SEPTEMBER 30, 2020

The world threw a major curveball at us back in March 2020 when COVID-19 erupted on the global stage. As we enter into the 2020 holiday season and great uncertainty remains around what to expect, it’s critical to map out your strategy and how to deal with the challenges that may present themselves over the next three months.

Video 508

Video Survey Strategy Marketing 508

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

PYMNTS

SEPTEMBER 29, 2020

“We see millennial and Gen Z customers absolutely shopping, and the brands that deeply understand them are growing at faster rates than they have ever grown before,” Molnar said. There are real opportunities for those brands that deeply understand their consumer.”. And there's a huge opportunity. And will U.S.

Millennials 251

Millennials Retail Online Branding 251

Perficient

JUNE 24, 2020

It’s more important than ever for brands to invest in digital channels if they want to grow and expand at the speed of business. To successfully develop a commerce site that will drive traffic while increasing sales, you need the right team and the right commerce strategy and roadmap.

North Dakota 332

North Dakota Customer Experience Strategy Branding 332

PYMNTS

SEPTEMBER 27, 2019

Walmart , in one case, is adding healthcare to its Live Better U’s college offering, in an effort to provide associates with a pathway to careers as its health and wellness strategy evolves. Inspire’s long-term approach, culture of innovation and commitment to helping brands grow set it apart from the rest.”. billion for fiscal 2020.

Branding 101

Branding Retail North Carolina Georgia 101

The Financial Brand

NOVEMBER 24, 2019

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Marketing Strategies 31

Marketing Strategies Trends Strategy Marketing 31

PYMNTS

SEPTEMBER 11, 2019

Technology is an essential ingredient that connects consumers with their favorite food brands. Whether consumers place an order from a desktop website, a mobile device, a branded app or a third-party delivery provider, the smoother the ordering experience, the more likely consumers will return to place a new order.

Strategy 148

Strategy Data North Carolina Charlotte 148

PYMNTS

JANUARY 7, 2021

Digitally native mattress and home goods brand platform Resident landed a $130 million investment headed up by Nexus Capital Management and Ion Crossover Partners with participation from Baron Capital Group in Q4 of 2020, according to a Thursday (Jan. 7) announcement.

Capital 217

Capital Strategy Branding Operations 217

BankInovation

JUNE 26, 2020

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

Branding 64

Branding Study Data Industry 64

The Financial Brand

SEPTEMBER 15, 2019

The post Martech Strategies Financial Marketers Must Tee Up for 2020 appeared first on The Financial Brand. Putting together the right marketing technology for banks and credit unions calls for careful planning and putting the best people in charge.

Strategy 29

Strategy Marketing Branding Technology 29

PYMNTS

MAY 14, 2020

A source told WWD that luxury brands started hiking prices in France on May 7 and hit other stores across Europe on May 11. American consulting firm Bain & Company estimated that global luxury sales could drop off by as much as 35 percent in 2020. could see higher prices on May 25. .

Branding 142

Branding Strategy Study Marketing 142

PYMNTS

FEBRUARY 1, 2021

With Free Coffee Mondays, we look forward to keeping our rewards members running with a free cup of hot coffee to help start each week in February off right,” Joanna Bonder , director of loyalty marketing and strategy at Dunkin’, said in a press release on Monday (Feb.

Branding 151

Branding Strategy Report Marketing 151

PYMNTS

DECEMBER 24, 2020

Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. These are the brands that have either created new product categories, new business models or pivots on their previous business models. Adore Me, for example, was a thriving eCommerce brand before the pandemic. D2C Explodes.

Retail 295

Retail Branding Minneapolis Trends 295

PYMNTS

DECEMBER 3, 2020

The extensive nature of the problem became evident when word spread Wednesday that UPS was limiting shipments from several major retailers as a strategy to manage its workload. Reaction from the brands involved did not show any alarm over the move and UPS had no official confirmation of the selective delays. “We Hot Topic Inc.,

Los Angeles 157

Los Angeles Branding Retail New York 157

The Financial Brand

JANUARY 3, 2021

A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.

Retail 43

Retail Banking Trends Strategy Digital Banking 43

PYMNTS

DECEMBER 8, 2020

Blackhawk Network , a global branded payments provider, has rolled out its Giving Good Prepaid Mastercard with a release that encompasses five choices that benefit charitable organizations, according to a Tuesday (Dec. businesses where Debit Mastercard is accepted, such as dining, retail, entertainment and travel brands.

United States 232

United States Cards California Branding 232

PYMNTS

SEPTEMBER 23, 2020

"It's gratifying that KKR sees such incredible value in our brand and that they will continue to support us in doing what we do best — delivering the best vision care to consumers with the highest quality customer service,” 1-800 Contacts CEO John Graham said in the announcement.

Branding 203

Branding Regional Innovation Operations 203

Perficient

SEPTEMBER 15, 2020

You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. Then widen your inquiry to learn from your customers as they interact with brands well outside your industry. portals, apps, communications and content strategy, etc.) 1 Gownder, J.,

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

FEBRUARY 18, 2020

So get ready for quirky marketing, quirkier products, retro strategies and decidedly futuristic pricing as the business contends with a downturn. To add value and give products a health halo, cereal brands incorporate ancient grains, superfoods, probiotics, or seeds and nuts.”. At an average of $3.74 The $8 billion U.S.

Trends 160

Trends Branding Strategy New York 160

PYMNTS

FEBRUARY 7, 2019

Brands , moves that serve as a good reflection of overall trends in the quick service restaurant (QSR) space. The company last year announced it would buy a 3 percent stake in Grubhub, and that it was teaming up with the company to provide delivery from two of its brands — Taco Bell and KFC. percent, to nearly $1.56 The goal for Yum?

Branding 122

Branding Conference Management Trends 122

PYMNTS

SEPTEMBER 21, 2020

Walmart is positioning its new line, called Free Assembly, as “a modern fashion brand with elevated style,” featuring casual looks with layered approaches that will make it marketable during any season. Denise Incandela , who was once SVP Women’s Group, has now added “elevated and online brands” to her title. The Monday (Sept.

Branding 226

Branding Retail Online Strategy 226