Remove 2015 Remove Boston Remove Branding Remove Marketing
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

With all due respect and apologies, a triple whammy was served up in Boston today: Tom Brady is leaving the New England Patriots, the coronavirus has shuttered bars on St. But while Brady won’t win any more titles for New England, his branding story is just getting started. The strength of the person is the strength of the brand.”.

Branding 146
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One Food-Ordering App To Rule Them All

PYMNTS

It’s a hungry brand, gobbling up three different food delivery competitors in the last quarter alone: Boston-based Foodler, Groupon’s OrderUp and most recently, Yelp’s Eat24. Grubhub absorbed 27 of OrderUp’s markets, including Baltimore itself, reported The Baltimore Business Journal. Foodler launched in Boston in 2005.

Baltimore 138
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Ouai Prepares For Ulta Beauty Store Rollout; Reliance Industries Launches Retail Service

PYMNTS

Online brands are growing their presence in the physical world by bringing their products into brick-and-mortar stores. Ouai , a hair and body care brand founded by celebrity hairstylist Jen Atkin, will roll out some of its merchandise in 1,200 Ulta Beauty locations in addition to the retailer’s website on Sunday (Jan.

Retail 131
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Subway CEO Announces Retirement

PYMNTS

She took the helm in 2015 after the death of her brother and then-CEO Fred DeLuca. I love the brand and the company, and I always will, but it’s time for me to have more balance in my life.”. We want to be sure that we have the best location,” Greco told The Boston Globe in April. “We Greco began working for Subway back in 1973.

Boston 100
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Rethinking the Customer Experience: Themes from the 2017 Model Bank Submissions

Celent Banking

While this makes the category more difficult to judge, it offers immense insight into what’s happening in the market. A number of customer experience submissions this year focus on building out separate digital subsidiary brands within traditional institutions. Brands are similar and products/ services are frequently cross-sold.

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Data Enablers: Spreadshirt, Data-Driven T-Shirts

PYMNTS

Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. million items last year.

Data 100
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The Buyers: Omnichannel Customer’s Impact On Retailers

PYMNTS

No longer are retailers working with marketers to figure out a way to mass market products and services. Between 2015 to 2016, consumer expectations for multiple purchase options grew from 61 percent up to 74 percent according to Retail Systems Research’s 2016 Customer Experience/Unified Commerce Benchmark Survey.

Retail 137