PYMNTS
FEBRUARY 17, 2017
Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Enter Feelter , a technology startup that looks to bring the power of social media sentiment to brands. We bring the truth.
PYMNTS
DECEMBER 10, 2018
Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. Just like 2012, with the launch of MCX and CurrentC merchant-branded, ACH-linked mobile payments products.
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Accenture
SEPTEMBER 30, 2019
Subway has rebuilt its operating model to continuously run tests on customer experiences to optimise the journey of purchasing a sandwich.¹ From changing the colour of a single button to revising promotional messaging, Subway converts test results into effective user experiences with the touch of a button.
PYMNTS
JANUARY 22, 2018
In an ecosystem in which success is defined by scale and time to market, it’s no longer good enough to have a great product, a well-known brand or a compelling technology. For brands like General Mills, that’s a good news/bad news story. Once there, shoppers are introduced to a variety of brands, including private-label store brands.
PYMNTS
JANUARY 14, 2019
Amazon started with zero customers, zero brand awareness and a very ugly website with a clunky user experience, by today’s standards. And it did so via a channel that was not at all conducive to a digital shopping experience. Not exactly a great user experience. percent in 2013, totaling $308 billion.
PYMNTS
APRIL 30, 2018
In an interview in 2013 , Founder and then-CEO Renaud Laplanche boasted that incumbent banks like Chase were “like Blockbuster Video” in a world in which tech and new lending models like LendingClub’s would bury them. All tout an easy user experience via a mobile app that helps users track and monitor spend.
CB Insights
JANUARY 8, 2019
While healthcare might seem like an area outside of Apple’s expertise, it has many advantages relevant to the space, its brand being one of the biggest. Various existing healthcare players have notoriously terrible brand and customer experience, which has been Apple’s focus as a company.
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