Remove Millennials Remove Online Remove social media Remove Video
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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Restrictions on in-branch interaction are now causing financial institutions (FIs) to better engage with consumers and offer personalized banking experiences with mobile apps, online chat and contextual video content.

Video 224
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

New announcements from Instagram , L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Instagram’s announcement that it will make its Reels feature shoppable is a clear response to TikTok’s popularity and the latest in Facebook’s corporate push toward more commerce and video.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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Communicating With Millennials

William Mills

3 topics to discuss with Gen Y members through blogs, social media and video. Millennials have misgivings about Wall Street, making credit unions ideal financial institutions to capture this demographic group’s business. Debt is a controversial topic for millennials since many are still struggling with student loans.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

“Improving engagement” has become just another platitude in retailers’ back pockets as they figure out which channel of the increasingly fragmented online world they should focus on, but Nordstrom may have struck gold with a new Snapchat-centered production. The final video was seen 6.7 How did Nordstrom do?

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Facebook Tests Messenger Platform For High School Students

PYMNTS

As Facebook tries to bring post-millennials onto its platform, the social media network appears to be at work on a feature geared toward high school students. In creating that app, the social media giant said it consulted child development and online safety experts, as well as parent/teacher groups and thousands of parents.

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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.