Remove media-monitoring print
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ICBA’s Marketing Communications Toolkit

Independent Banker

Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor. Establish a relationship with the media. If you approach the media, identify reporters who cover the area and topics relevant to your needs.

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FTC sends letter to student debt relief provider warning that its advertising may be misleading

CFPB Monitor

Consumers who obtain a cash advance through the company are told they can pay it back when they receive their financial aid but, in fine print, are also told that they are required to pay the cash advance back 61 days after the date of disbursement.

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Signal Media’s AI Reads The News

PYMNTS

Since its founding in 2012, London-based artificial intelligence media monitoring company Signal Media has operated on the premise that artificial intelligence (AI) and machine learning technology will transform how businesses track and act on information, ultimately changing how businesses make strategic decisions.

Examples 101
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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. According to a report from Campaign Monitor, these numbers hovered around 24.8% By Taylor Hugo. They just have to think about their local markets.”. Designate a control group.

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AutoGPT Will Change Your Bank

South State Correspondent

Social Media Marketing – In addition to a deposit email campaign, we asked AutoGPT to create a social media campaign utilizing Twitter, Facebook, Instagram, LinkedIn, and others to post positive comments to any customer post that already has positive sentiment.

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The Great Online Innovation Pile On Of 2017

PYMNTS

The WSJ story suggested that Facebook CEO, Mark Zuckerberg, is so obsessed with losing ground to anyone, including a slew of small startups, that he has set up an internal surveillance program that “actively monitors” what said startups are doing so that Facebook can track and then “squash” the competition. What a difference two years makes.

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50+ Startups Tackling Sports Stadium Technology

CB Insights

For example, PlaceIQ offers a location-based audience platform that provides consumer analytics and media targeting. CrowdOptic monitors and tracks what crowds look at, photograph, and share during live events. Hexoskin offers connected health devices for tracking cardio, respiratory data, and general physical activity monitoring.