Perficient

OCTOBER 7, 2020

The short answer is yes, businesses can easily build bots using robotic process automation (RPA) tools. As the automation industry continues to make inroads into the C-suite, there has been a paradigm shift in the hyper-automation go-to-market strategy for several of the leading automation platforms.

Tools 309

Tools Strategy Training Marketing Strategies 309

Perficient

AUGUST 14, 2023

In today’s data-driven environment, the functionality of data experimentation tools is paramount. Relying on A/B testing tools for measuring and enhancing website optimization is key to increasing user satisfaction and conversion rates. Remember, the best tool for you depends on your specific needs and context.

Google 419

Google Tools Analytics Strategy 419

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. For our second installment of the Visual Storytelling series, let’s examine how creating and using gifs can enhance your message and impact your marketing strategy. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

Independent Banker

OCTOBER 31, 2021

But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. In a 2019 Marketing Evolution survey, 37% of marketing professionals said their organization experienced wasted marketing spend—roughly 21 cents in every dollar.

Marketing 91

Marketing social media Video Community 91

Long Lasting Ideas

NOVEMBER 25, 2018

Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., The most valuable tool from the Postal Service since the Pony Express. at Bank Marketing Strategy + Ideas. checks his e-mail, and gets a notification from the U.S. Continue reading Informed Delivery.

Tools 80

Tools Marketing Strategies Strategy Marketing 80

The Financial Brand

APRIL 2, 2023

This article Digital Marketing Maturity Still Lags in Spite of More Tools in the Toolbox appeared first on The Financial Brand. Regulatory compliance, legacy technology and lack of expertise prevent banks and credit unions from achieving maturity in their digital market efforts. What's the hold-up?

Tools 31

Tools Marketing Compliance Branding 31

PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up. “The Cybersecurity.

Regulation 156

Regulation Innovation Fintech Marketing 156

Perficient

DECEMBER 1, 2020

Additional digital tools, such as translated website and blog content, multilingual chatbot and live voice assistance, and translated or captioned video. Even in areas that are less ethnically and racially diverse, the growth of both millennial and aging populations is proving to be both a clinical and marketing challenge. Millennials.

Trends 309

Trends Millennials Community Marketing 309

The Financial Brand

NOVEMBER 3, 2021

Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.

Marketing Automation 31

Marketing Automation Tools Marketing Banking Trends 31

The Financial Brand

FEBRUARY 29, 2024

This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?) Promotional swag is a cost-effective marketing tool — plus the right product can turn a customer into a walking billboard. This article Marketing Swag: What’s Hot, What’s Not (& What Is it Even?)

Marketing 33

Marketing Branding Tools Marketing Strategies 33

South State Correspondent

JUNE 15, 2023

EOS in banking consists of the above six principles that we will summarize today and then a set of tools that we will cover in a forthcoming article. What is our (high-level) marketing strategy? Hopefully, there will be a couple of ideas and tools for your bank to work on to improve performance. What is our core Focus?

Operations 195

Operations System Tools Management 195

Long Lasting Ideas

APRIL 4, 2017

But the thank-you note is an important tool, not only in marketing, but it communicating appreciation to your team members. Continue reading The priceless, timeless tool of old-school social media. at Bank Marketing Strategy + Ideas. A healthcare consulting and coaching firm, the Pensacola, Fla.-based

social media 40

social media Tools Marketing Strategies Strategy 40

The Financial Brand

JUNE 6, 2021

Knowing how to work with these sites is a digital marketing must. The post How Financial Marketers Can Work With Motley Fool’s Comparison Tool appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Google ranks third-party review sites ahead of individual banking sites.

Comparison 23

Comparison Tools Marketing Banking Trends 23

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.

Management 83

Management Marketing ATM Customer Experience 83

The Financial Brand

MARCH 23, 2023

This article What to Do About the Surprise Risks of Social Media and Self-Service Tools appeared first on The Financial Brand. Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.

social media 38

social media Tools Branding Management 38

The Financial Brand

OCTOBER 7, 2019

The Financial Brand pulled marketing budgets from FDIC call reports for 210 banks for 2018 and 2015. The post Bank Marketing Budgets Adapt to New Missions and New Tools appeared first on The Financial Brand. Here's what our comparison found.

Tools 24

Tools Marketing FDIC Comparison 24

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Is your web and social presence measuring up? Are you talking to humans?

social media 76

social media Marketing Google Marketing Strategies 76

PYMNTS

FEBRUARY 3, 2020

Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. The enhancements target SMBs and mid-market merchants. cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

The Financial Brand

FEBRUARY 7, 2021

With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool. The post The Power of SMS Marketing in Banking appeared first on The Financial Brand.

Marketing 41

Marketing Tools Branding Marketing Strategies 41

PYMNTS

AUGUST 16, 2019

15) the launch of its Expense Management tool under its Revolut for Business offering. Earlier this year, Revolut announced a shift in its market strategy as it worked to expand its market share and global presence. company announced in a blog post on Thursday (Aug.

Marketing Strategies 108

Marketing Strategies Management Tools Compliance 108

PYMNTS

JULY 16, 2019

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

Google 109

Google Comparison Marketing Strategies Retail 109

PYMNTS

OCTOBER 8, 2019

The tool is designed to enable SMBs to pay their vendors with commercial cards, even if that vendor does not accept them. Yak Pay is owned by Payment Logic, reports explained, with Visa providing product design and go-to-market strategy expertise. Reports in IT Wire on Monday (Oct.

Marketing Strategies 144

Marketing Strategies Cards Security Payments 144

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it!

Branding 15

Branding Marketing social media Marketing Strategies 15

PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. And while the boxes are different every month, the firm might have a quarterly re-run of the consumables in hockey like tape, a mouth guard or a new training tool. The Marketing Strategy . For the future, the PenaltyBox is dabbling in the retail market.

Community 161

Community United States Groups Exercises 161

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. The ATM channel , for example, is one of the most visible and direct tools any bank has to engage with consumers, but is it a fully integrated part of your digital experience? Harnessing the power of data. Image: iStock/andresr.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

The Financial Brand

JUNE 10, 2021

Tools and techniques for promoting services will have to evolve. The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs.

Marketing 35

Marketing Banking Trends Analysis Trends 35

PYMNTS

MARCH 30, 2020

Digitization and automation in B2B customer outreach has enabled marketing and sales teams to elevate the volume of interactions with potential new clients — but in B2B sales, human interaction reigns. ” Trade shows, Good explained, often account for a significant portion of B2B vendors’ marketing budgets.

Strategy 171

Strategy Tools Marketing Marketing Strategies 171

The Financial Brand

MARCH 16, 2020

The post Rethinking Financial Services with Artificial Intelligence Tools appeared first on The Financial Brand. AI should tailor what institutions offer to the needs of everyone they serve, instead of forcing them into traditional molds more quickly.

Tools 42

Tools Branding Marketing Strategies Innovation Strategies 42

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

The Financial Brand

JULY 28, 2020

Boring email' has become an essential digital tool for banks and credit unions, but only if used correctly. The post Expert Tips for Email Marketing During the COVID Crisis appeared first on The Financial Brand. Several pros share key insights.

Marketing 42

Marketing Tools Branding Marketing Strategies 42

Jeff For Banks

MAY 31, 2022

Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. High mortgage rates will begin to affect the housing markets. I’m sure you’ll enjoy his insights on the markets and the economy as much as I have. I’m very happy to introduce our guest writer for this quarter.

Marketing 78

Marketing Community Bank Community Management 78

PYMNTS

OCTOBER 6, 2016

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

social media 205

social media Survey Retail Online 205

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

The Financial Brand

MARCH 1, 2021

The post New Tool Helps Banking Providers Capitalize on Charitable Giving appeared first on The Financial Brand. Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships.

Tools 32

Tools Capital Branding Marketing Strategies 32

The Financial Brand

MAY 12, 2021

The promise of martech and other tools quickly fades if marketing doesn't mesh with other functions and if staff doesn't communicate. The post Why Digital Marketers Face the Greatest Hurdles Inside Their Banks appeared first on The Financial Brand.

Marketing 29

Marketing Tools Branding Marketing Strategies 29

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15