PYMNTS
DECEMBER 16, 2016
Though many financial institutions recognize the opportunity to help middle-market businesses automate their AP payments, they have not been able to fully capitalize on the opportunity. Here the elusive payments opportunity meets or, in fact, doesn’t meet, the elusive audience: accounts payable automation for middle-market firms.
Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To
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Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.
Perficient
JULY 12, 2022
What does your brand portray to the market? Salesforce Financial Services Cloud is purpose built to meet the needs of the financial services industry. Consider: Marketing automation through Salesforce Marketing Cloud extends the capabilities of the Financial Services Cloud across digital touchpoints.
Image Works Direct
MAY 17, 2023
Meet Alison Herbst, one of our Project Managers and Marketing Automation Specialists at image.works! She grew up in Wauwatosa, WI, and attended the University of Wisconsin – La Crosse, earning her degree in marketing with a minor in digital media and design, which she has skillfully applied at image.works.
Image Works Direct
AUGUST 17, 2022
Meet Christian Memmo, one of our Project Managers and our Marketing Automation Lead here at image.works! Originally from Syracuse, NY, Christian found himself in Madison, WI to attend UW-Madison. When Christian is out of the office, he enjoys playing instruments, skiing and writing.
William Mills
JULY 12, 2016
With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. The objective is to have measurable goals that each team agrees to meet so there’s mutual accountability. Today’s selling and customer acquisition process is changing.
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