The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

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Marketing Strategies Strategy Marketing Banking Trends 37

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

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Marketing Strategies Trends Strategy Marketing 24

The Financial Brand

JUNE 26, 2017

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

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Marketing Strategies Trends Strategy Marketing 33

Perficient

AUGUST 14, 2023

From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

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Google Tools Analytics Strategy 419

PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

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Trends Capital Marketing Strategies Branding 101

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. If you need help with data-driven strategies call 888 243 3470.

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Trends social media Strategy Data 115

PYMNTS

AUGUST 18, 2016

Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy. PYMNTS’ August Omnicommerce Tracker discusses the subject of marketing strategy and analytics with Mike Harkey, VP of Foursquare.

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Data Trends Marketing Strategies Strategy 100

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

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Marketing Strategies Marketing Strategy Community Bank 55

CB Insights

MARCH 4, 2019

From the growth of autonomous vehicles to flying robotaxis, we identified the top auto tech trends to watch in 2019. GET the 61-page mobility TRENDS report. Download the free report to learn about the biggest emerging trends in mobility and strategies to watch for 2019. Mobility-as-a-Service (MaaS). Electric Vehicles.

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Trends Mobile Technology blockchain 56

PYMNTS

MAY 30, 2016

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. Store Front Business Index: Main Street USA, A-OK? Catch the latest.

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The Financial Brand

NOVEMBER 2, 2021

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

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The Financial Brand

DECEMBER 4, 2018

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. The post Major Content Marketing Trends For Banks & Credit Unions In 2019 appeared first on The Financial Brand.

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Trends Marketing Marketing Strategies Strategy 31

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

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Trends Lending Marketing Marketing Strategies 31

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. New MarTech Spend.

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Trends Customer Experience Survey Data 72

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand.

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Trends Marketing Branding Big Data 43

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding social media 33

Social Assurance

SEPTEMBER 17, 2021

Digital listings, if it’s not already, should be a crucial part of your 2021 and 2022 marketing strategy. One of the trending areas of focus for financial services marketing has been to make websites ADA compliant. Here are a few ways this resource could play a role. Send Local Communications.

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Marketing Strategies Strategy Marketing How To 15

NCR

MARCH 17, 2016

In light of these trends and statistics, what are the key trends for 2016? About Owen Wild: Owen leads the marketing strategy for the NCR Security Solutions portfolio. Over the past 15 years, Owen held several sales and marketing positions with some of the leading technology companies in North America.

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The Financial Brand

JANUARY 4, 2022

It's a risky move without the marketing strategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A few institutions have abandoned 'bank' in their branding.

Branding 37

Branding Marketing Strategies Banking Trends Analysis 37

The Financial Brand

JANUARY 19, 2021

The post 7 Trends That Will Help Financial Marketers Deal With Uncertainty appeared first on The Financial Brand. Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.

Trends 34

Trends Marketing Branding Customer Experience 34

The Financial Brand

FEBRUARY 4, 2020

The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand. New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.

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Strategy Trends Marketing Branding 38

PYMNTS

NOVEMBER 13, 2020

The pandemic accelerated a trend toward digital auto loan origination that has been developing for some time," Patrick Roosenberg , director of automotive finance intelligence at J.D. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

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PYMNTS

JANUARY 8, 2020

Macy’s performance during the holiday season reflected a strong trend improvement from the third quarter,” CEO Jeff Gennette said, according to CNBC. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. Analysts had been calling for a 1.75

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Retail United States Marketing Strategies Report 131

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

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Digital Banking Trends Branding Big Data 33

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies.

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Strategy Online Payments Management 295

PYMNTS

JULY 2, 2018

The trend comes at a time when brands are facing other changes on the social media site. Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. “The

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PYMNTS

SEPTEMBER 11, 2019

Already, trends are emerging that promise to play out with greater steam in the 2020s. It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component.

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Retail San Diego San Francisco Branding 192

The Financial Brand

MARCH 22, 2020

The post Coronavirus Roundup: Critical Consumer Trends & Insight for Banking appeared first on The Financial Brand. Coronavirus messaging, communication and promotion must be crafted with Americans' new moods and modes, and the latest headlines, in mind.

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Trends Branding Marketing Strategies Marketing 28

FICO

MAY 17, 2023

Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. It is crucial to identify the market trends and insights that truly matter to your business strategy, enabling you to stay ahead.

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Customer Experience Innovation Trends Strategy 97

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

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Marketing Marketing Strategies Banking Trends Analysis 36

The Financial Brand

DECEMBER 9, 2018

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

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Trends Marketing Branding Management 33

The Financial Brand

DECEMBER 9, 2018

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Strategy Branding 33

PYMNTS

JANUARY 9, 2020

CEO Jeff Gennette said, per past reports, “Macy’s performance during the holiday season reflected a strong trend improvement from the third quarter. Customers responded to our gifting assortment and marketing strategy, particularly in the 10 days before Christmas.”. Analysts had been calling for a 1.75

Marketing Strategies 101

Marketing Strategies Retail Operations Report 101

The Financial Brand

DECEMBER 3, 2018

Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered. The post 6 Financial Marketing Technology Trends You Must Watch in 2019 appeared first on The Financial Brand.

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Trends Technology Marketing Branding 32

Long Lasting Ideas

SEPTEMBER 13, 2017

Grab a plate and let’s talk about one of the hot trends in the restaurant business known as farm- to- table. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

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Marketing Marketing Strategies Strategy Trends 40

The Financial Brand

OCTOBER 22, 2018

Here's how to create email marketing campaigns that increase conversions, drive more traffic to your website and generate more sales. The post 6 Strategic Trends Reshaping the Future of Email Marketing in Banking appeared first on The Financial Brand.

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Trends Marketing Branding How To 33