PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

Comparison 100

Comparison Mobile Survey Marketing Strategies 100

PYMNTS

JANUARY 10, 2018

Athleta’s growth can somewhat be attributed to changing trends: People are dressing down, which means selling well-made and stylish-looking leggings happens to be the new fad. We’re not like, ‘Oh, it’s all about millennials.’ A Wider Audience . We aren’t chasing them,” she said. It’s doing really well,” Mallard admitted. “It

Millennials 105

Millennials Branding Retail Marketing Strategies 105

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 32

Marketing Fintech Millennials Analytics 32

Social Assurance

APRIL 4, 2016

In fact, one of our employees, Jordan (who happens to fall into the millennial category) never has cash either. But I think it speaks volumes that our millennial friend went to the trouble of getting a credit card reader, but not to the trouble of visiting an ATM. At this point, millennials are still on the young side of adulthood.

Millennials 12

Millennials Marketing Strategies social media Cards 12

Long Lasting Ideas

JANUARY 5, 2015

A whopping 63 percent of millennials (ages 18 to 29) don’t have a credit card, according to a survey commissioned by Bankrate and compiled by Princeton Survey Research Associates International. How can bank marketers find creative ways to attract those 18-to-29 year old customers? Offer millennials the human touch.

Marketing 40

Marketing Millennials Community Bank social media 40

Social Assurance

NOVEMBER 16, 2020

We recently addressed the changing nature of marketing and what it means for financial brands. How do you effectively update your marketing strategy? Going from posts about lobby cookies to being more strategic in your content strategy for social isn’t easy – but it’s possible. How to Identify Potential Influencers.

Marketing 15

Marketing social media Marketing Strategies Branding 15

Gonzobanker

MARCH 6, 2018

Data from the recent Cornerstone Performance Report for Banks supports this trend, with the average branch processing just three consumer loans per month. Big banks have been in the driver’s seat on growing their market share in retail, while paring down branch networks. Similar trends also apply to business banking.

Strategy 87

Strategy Marketing Mobile Trends 87

The Financial Brand

DECEMBER 26, 2021

The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data 33

Data Banking Trends Analysis Trends 33

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

The Financial Brand

MARCH 13, 2016

Banks and credit unions must respond to the new trends and utilize the new tools available for success.

Trends 12

Trends Marketing Tools Big Data 12

CB Insights

OCTOBER 10, 2018

This includes targeting the underbanked/unbanked, millennials, students, kids, freelancers, and early adopters of blockchain. Millennials. This niche specifically targets the cash-strapped, digital savvy millennials with marketing, brand positioning, and prioritizing the product roadmap. Underbanked/Unbanked. Blockchain.

Retail 78

Retail Cards Millennials Mobile 78

William Mills

MAY 11, 2016

11:37 am William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss major trends presented at this year’s Finovate and highlight key companies such as Malauzai Software, PayActiv and many more! What’s the market strategy? Fiserv is meeting that need for FIs and millennials.

Video 40

Video Mobile social media Analytics 40

CB Insights

OCTOBER 23, 2018

They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Startups are marketing to millennial employees at work. While millennials may be making fewer trips to brick-and-mortar stores, they’re definitely spending time at work. Click to enlarge.

Branding 73

Branding Industry Retail Strategy 73

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. I’ve heard that financial planners are having a hard time getting Millennials thinking about retirement but instead focus on short-term financial goals – homes, vacations, etc. Turning Data into Insight and further into Action.

Mobile 40

Mobile Cards Fraud Data 40