The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 22

Marketing Strategies Trends Strategy Marketing 22

PYMNTS

OCTOBER 10, 2019

PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related apparel. CNBC reported the clothes will cost between $25 and $75 and can be bought on the websites of both companies.

Trends 101

Trends Capital Marketing Strategies Branding 101

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

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Trends Marketing Branding social media 38

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy?

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Trends social media Strategy Data 115

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

The Financial Brand

AUGUST 25, 2021

Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience. The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Banking Trends Analysis Trends 36

The Financial Brand

DECEMBER 29, 2021

Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust. The post Why Strong Visual Branding and Communication Are Vital in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 35

Branding Video Banking Trends Analysis 35

The Financial Brand

NOVEMBER 2, 2021

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Traditional banks still have a leg up on digital competitors, but it's slipping. Here are key ways they can hold onto their advantage.

Banking Trends 43

Banking Trends Trends Analysis Branding 43

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 34

Branding Community Bank Banking Trends Analysis 34

The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 30

Branding Banking Trends Analysis Trends 30

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand.

Trends 43

Trends Marketing Branding Big Data 43

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. Brooklinen stands as one example of the trend. That’s not the only recent news that involves brand and Facebook.

social media 124

social media Policies Marketing Strategies Branding 124

PYMNTS

SEPTEMBER 11, 2019

Already, trends are emerging that promise to play out with greater steam in the 2020s. It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component.

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Retail San Diego San Francisco Branding 192

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding social media 33

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

The Financial Brand

DECEMBER 4, 2018

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. The post Major Content Marketing Trends For Banks & Credit Unions In 2019 appeared first on The Financial Brand.

Trends 28

Trends Marketing Marketing Strategies Strategy 28

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 29

Trends Lending Marketing Marketing Strategies 29

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. From providing updated communications to customers to helping financial brand leaders learn how to help the community, digital listings are a critical conduit of information.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

The Financial Brand

JANUARY 19, 2021

The post 7 Trends That Will Help Financial Marketers Deal With Uncertainty appeared first on The Financial Brand. Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.

Trends 33

Trends Marketing Branding Customer Experience 33

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

FEBRUARY 4, 2020

The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand. New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.

Strategy 37

Strategy Trends Marketing Branding 37

The Financial Brand

NOVEMBER 2, 2023

Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. Here’s its marketing strategy for Avvance. Bank Is Elbowing into the Competitive BNPL Space appeared first on The Financial Brand. This article Why U.S.

Marketing Strategies 34

Marketing Strategies Branding Strategy Online 34

PYMNTS

NOVEMBER 13, 2020

The pandemic accelerated a trend toward digital auto loan origination that has been developing for some time," Patrick Roosenberg , director of automotive finance intelligence at J.D. Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214

Online San Francisco Trends Marketing Strategies 214

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 36

Marketing Marketing Strategies Banking Trends Analysis 36

The Financial Brand

NOVEMBER 20, 2019

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

Digital Banking 33

Digital Banking Trends Branding Big Data 33

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies.

Strategy 295

Strategy Online Payments Management 295

NCR

MARCH 17, 2016

In light of these trends and statistics, what are the key trends for 2016? More and more customers are reassessing their risk tolerance and finally deciding that investment in security solutions makes more financial sense when weighed against the potential loss of dollars, brand reputation and customers as a result of an attack.

ATM 40

ATM Trends Security Cards 40

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. “It must be more than points or the cash discount,” she said. “It Do Good, Stand Out.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

DECEMBER 9, 2018

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding Management 33

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. The search for organic growth keeps Frost busy with brick and mortar, bucking the trend for most banks. Now it's adding marketing fuel.

Texas 31

Texas Marketing Branding Trends 31

The Financial Brand

MARCH 22, 2020

The post Coronavirus Roundup: Critical Consumer Trends & Insight for Banking appeared first on The Financial Brand. Coronavirus messaging, communication and promotion must be crafted with Americans' new moods and modes, and the latest headlines, in mind.

Trends 25

Trends Branding Marketing Strategies Marketing 25

The Financial Brand

DECEMBER 9, 2018

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 32

Trends Marketing Strategy Branding 32

PYMNTS

JULY 15, 2020

They looked around them and saw their peers indulging in the current trend of spiked seltzers. They looked at the marketplace and saw an opening for a new kind of spiked seltzer, this one with tequila instead of the malt liquor used in most seltzer brands. Mitchell will be part of the Onda marketing effort, but not a dominant presence.

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Los Angeles New York social media Retail 204

PYMNTS

MAY 29, 2020

“The flexibility of our business model allows us to stay ahead of these changes as we serve customers through our two distinct brands Nordstrom and Nordstrom Rack. He said spend among customers who shop both brands increases four to 11 times on average. Retail continues to evolve,” he said.

Cards 144

Cards Strategy Marketing Strategies Online 144

The Financial Brand

DECEMBER 3, 2018

Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered. The post 6 Financial Marketing Technology Trends You Must Watch in 2019 appeared first on The Financial Brand.

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Trends Technology Marketing Branding 29