The Financial Brand

JUNE 22, 2021

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

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Marketing Strategies Strategy Marketing Banking Trends 36

The Financial Brand

OCTOBER 6, 2023

This article Digital Marketing Tactics, Trends and Tips to Know About for 2024 appeared first on The Financial Brand. How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.

Trends 38

Trends Marketing Branding social media 38

The Financial Brand

OCTOBER 14, 2019

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Email continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Marketing Strategies 22

Marketing Strategies Trends Strategy Marketing 22

The Financial Brand

JUNE 26, 2017

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels.

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Marketing Strategies Trends Strategy Marketing 33

Perficient

AUGUST 14, 2023

From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

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Google Tools Analytics Strategy 419

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. Financial institutions must understand the trends and respond accordingly. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand.

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Trends Marketing Branding Big Data 43

PYMNTS

OCTOBER 10, 2019

Tapping into the world of eSports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” said Adam Petrick, global director of brand and marketing at PUMA. Other companies, like Nike and Adidas , have similar deals. Champion and K-Swissesport sell eSport apparel and shoes as well.

Trends 101

Trends Capital Marketing Strategies Branding 101

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

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Trends Marketing Branding social media 33

PYMNTS

MARCH 1, 2017

To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. You need to be able to market with relevance,” Hale said. TouchCR fills these needs, Hale said, noting that TouchCR works best for mid-market, consumer-facing companies.

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Marketing Data Innovation Retail 100

PYMNTS

AUGUST 18, 2016

Marketing is an expensive but essential part of any business strategy, and often one with little bang for the buck. Also, determining how effective a firm’s PR is requires even more investment in systems that can monitor and analyze the effect of any marketing policy.

Data 100

Data Trends Marketing Strategies Strategy 100

PYMNTS

JANUARY 18, 2018

Regulation has undoubtedly acted as a catalyst to major financial services trends in areas like small business (SMB) lending, faster payments and, most recently, open banking and collaboration with FinTechs. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up.

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Regulation Innovation Fintech Marketing 156

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. If you need help with data-driven strategies call 888 243 3470.

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Trends social media Strategy Data 115

The Financial Brand

DECEMBER 4, 2018

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. The post Major Content Marketing Trends For Banks & Credit Unions In 2019 appeared first on The Financial Brand.

Trends 28

Trends Marketing Marketing Strategies Strategy 28

The Financial Brand

JANUARY 22, 2019

With an upbeat consumer credit forecast, more lenders will be exploring new marketing strategies, new products, and new technologies. The post Six Major Trends in Lending for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 29

Trends Lending Marketing Marketing Strategies 29

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Grab a plate and let’s talk about one of the hot trends in the restaurant business known as farm- to- table. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

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Marketing Marketing Strategies Strategy Trends 40

The Financial Brand

JANUARY 19, 2021

The post 7 Trends That Will Help Financial Marketers Deal With Uncertainty appeared first on The Financial Brand. Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.

Trends 33

Trends Marketing Branding Customer Experience 33

The Financial Brand

SEPTEMBER 20, 2021

Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.

Marketing 35

Marketing Marketing Strategies Banking Trends Analysis 35

The Financial Brand

FEBRUARY 4, 2020

The post Digital Trends Force Financial Marketers to Rethink Loyalty Strategies appeared first on The Financial Brand. New data confirms a shift away from points, miles and cashback to experiential factors including ease of use, service and personalized offers.

Strategy 37

Strategy Trends Marketing Branding 37

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Here are a few ways this resource could play a role. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

The Financial Brand

JANUARY 15, 2023

This article 3 Ways Marketing Needs to Pivot in a Recession appeared first on The Financial Brand. Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Marketing 40

Marketing Trends Branding Marketing Strategies 40

The Financial Brand

FEBRUARY 13, 2024

This article Touch of Frost Spreads Over Texas, with More Branching and Marketing in the Forecast appeared first on The Financial Brand. The search for organic growth keeps Frost busy with brick and mortar, bucking the trend for most banks. Now it's adding marketing fuel.

Texas 31

Texas Marketing Branding Trends 31

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

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Trends Customer Experience Survey Data 72

CB Insights

MARCH 4, 2019

From the growth of autonomous vehicles to flying robotaxis, we identified the top auto tech trends to watch in 2019. GET the 61-page mobility TRENDS report. Download the free report to learn about the biggest emerging trends in mobility and strategies to watch for 2019. Mobility-as-a-Service (MaaS). Electric Vehicles.

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Trends Mobile Technology blockchain 56

The Financial Brand

DECEMBER 9, 2018

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Branding Management 33

PYMNTS

MAY 30, 2016

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. Store Front Business Index: Main Street USA, A-OK? Catch the latest.

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Trends Retail Fraud Mobile 100

The Financial Brand

DECEMBER 9, 2018

Here's how consumers' digital habits are changing, and how these trends that are already taking root will affect strategies in the year ahead. The post Top 9 Digital Consumer Trends for Financial Marketers in 2019 appeared first on The Financial Brand.

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Trends Marketing Strategy Branding 32

The Financial Brand

DECEMBER 3, 2018

Banks and credit unions that neglect their martech stack and ignore key digital marketing trends will get hammered. The post 6 Financial Marketing Technology Trends You Must Watch in 2019 appeared first on The Financial Brand.

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Trends Technology Marketing Branding 30

The Financial Brand

NOVEMBER 13, 2022

This article Top Marketing Challenges for 2023 and How to Overcome Them appeared first on The Financial Brand. Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.

How To 36

How To Marketing Branding Trends 36

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

NOVEMBER 25, 2018

The marketing function at financial institutions is being disrupted by technology and tools that didn't exist 5 years ago. The post 9 Digital Marketing Trends Banks and Credit Unions Must Know In 2019 appeared first on The Financial Brand.

Trends 33

Trends Marketing Tools Branding 33

The Financial Brand

OCTOBER 22, 2018

Here's how to create email marketing campaigns that increase conversions, drive more traffic to your website and generate more sales. The post 6 Strategic Trends Reshaping the Future of Email Marketing in Banking appeared first on The Financial Brand.

Trends 31

Trends Marketing Branding How To 31

FICO

MAY 17, 2023

Which market trends matter – both in business and technology? Let’s take a look at some of the market trends that may resonate and be top of mind or perhaps a challenge. It is crucial to identify the market trends and insights that truly matter to your business strategy, enabling you to stay ahead.

Customer Experience 97

Customer Experience Innovation Trends Strategy 97

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

Long Lasting Ideas

MAY 2, 2014

Social media, search optimization, analytics, customer feedback are now just as important to implementing a strategic marketing initiative for your institution. But, the platforms you use and the content you share needs to be relevant to the markets that use them. Is your web and social presence measuring up? Are you talking to humans?

social media 76

social media Marketing Google Marketing Strategies 76

The Financial Brand

DECEMBER 14, 2021

Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Marketing Analytics Banking Trends Analysis 35