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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

Technical Marketers running personalization campaigns need content. Images, pull quotes, slugs, call-to-actions, short and long form videos, infographics, and polls all may be needed when building relevant and engaging experiences. However, tracking down content that is useful, relevant, and the right size and shape is difficult.

Marketing 322
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Watch our video guide on the Google Optimize sunset replacement and transitioning tips:  This video presents a structured strategy for businesses transitioning from Google Optimize to more robust tools. Integration with external systems like Snowflake, Customer Data Platforms (CDPs), and real-time segments becomes imperative.

Google 419
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Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

Marketing isn’t what it used to be. For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Your customers want information from you, but they don’t want to hear your marketing messages. So how do you convert those messages?

Video 36
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How the Pandemic Has Changed Holiday Season Shopping

Perficient

Some businesses thrived, others managed to survive, and some had to close their doors. This taught us that the market could change rapidly and in unexpected ways. For that reason, you need to have a management culture that enables rapid response. Much of this activity shifted over to video-based interactions, but not all of it.

Video 508
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Changing The Stripes Of Omnichannel Inventory Management

PYMNTS

Half the battle of inventory management is knowing where the products are in the first place — as in, on the shelves, in the stockroom or there at all. Given the fact that accuracy in inventory tracking, as noted by Zebra, runs at 60 percent, there is room for improvement. We understand that the retailers are concerned about inventory.

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Is This The Last Year For The Xbox/PlayStation Console Wars?

PYMNTS

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7 A Tale Of Two Strategies .

Video 259
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ICBA’s Marketing Communications Toolkit

Independent Banker

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview. Presentation is everything.