article thumbnail

Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

article thumbnail

Passing The Middle-Market Automation Exam

PYMNTS

There are also challenges with IT, with some firms of the mindset that they will not have the resources or staff to handle those cards. These are factors that bring basic benefits and an ROI to mid-market firms as well. The basic theme, though, is trying to solve the issue of cash flow management for both buyers and suppliers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. One-to-Many Relationship Management. Inbound digital marketing – such as SEO/SEM/SMM.

Marketing 332
article thumbnail

Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

article thumbnail

Market your community bank with first-party data

Independent Banker

In addition, many marketers don’t have tools for capturing customer information themselves. They may not have customer relationship management (CRM) software, which can store customer data and handle tasks like segmenting customers and tracking leads. There could be other factors at play beyond the technical. Prioritize data accuracy.

article thumbnail

Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

Customer relationship management is about earning and cultivating that loyalty. A CRM database can be the tool that (just as its name describes) helps you to manage these patient relationships. Put together a plan to get the resources you need to transform your marketing. If they can do it, you can too! Do your homework.

Data 493
article thumbnail

Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

Hunt’s points are these gems: RFPs are expensive and time-consuming – already stretched internal resources can take several months to get through the process. Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Enterprise Search. Social Networks.

System 332