Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

MARCH 15, 2021

My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Everyone from top health systems to community hospitals are using patient data to drive successful communications while doing everything possible to avoid violating HIPAA.

Data 493

Data Marketing Community System 493

Independent Banker

FEBRUARY 28, 2022

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Make Digital Benchmarks and KPIs Visible.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

Gonzobanker

JUNE 26, 2019

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. Sales & Referrals.

Idaho 140

Idaho Michigan System Lending 140

FICO

JULY 15, 2022

FICO wants industry and the community to know they can count on us to do nothing less than that. How can we use innovation to bring more people the financial resources they need? Standards that won’t be compromised. Take financial inclusion, one way to score more people in the U.S. would be to eliminate the minimum scoring criteria.

Analytics 52

Analytics Data Lending Innovation 52

Gonzobanker

DECEMBER 19, 2017

Endless CRM and data management projects that shook our foundations and gutted our PMOs. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. This year brought us: Mergers out the yin-yang. Heavy core conversions weighing us down. FinTech threats and distractions.

Conference 101

Conference Industry Community Bank Community 101