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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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Passing The Middle-Market Automation Exam

PYMNTS

There are also challenges with IT, with some firms of the mindset that they will not have the resources or staff to handle those cards. This may seem to be a simple process on its face, said Krishna, but it proves relatively harder when dealing with middle-market companies.

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Adobe to Acquire Marketo: So What?

Gonzobanker

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. They offer state-of-the-art marketing automation and online performance metrics. Inbound digital marketing – such as SEO/SEM/SMM.

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ClientWhys Introduces SMB Marketplace

PYMNTS

ClientWhys , a provider of marketing automation software and marketplace for cloud accounting and tax industries, has launched a new small business accounting marketplace. According to CPA Practice Advisor , CountingWorks will help U.S. Through Aug.

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Market your community bank with first-party data

Independent Banker

Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

In tandem with implementing the new platform, my role was to create marketing-automation strategies designed to jump-start key service lines that had slowed during Covid. Put together a plan to get the resources you need to transform your marketing. Do your homework.

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