Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
NOVEMBER 30, 2020
Launching a product that benefits the client and makes it to market successfully is a double win, but it requires constant collaboration between both the consultant and client teams. The first step to success begins with getting everyone involved on the same page, starting with a plan of action such as the following: Market Research.
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Gonzobanker
AUGUST 11, 2020
OnDeck’s fire sale aside, recent deals at nCino, Black Knight and Ellie Mae are a shot in the arm to a market in need of some good news. 2020 is the wildest downward ride in the market since 1929, which, one would think, is taking its toll on the fintech ecosystem serving banks and credit unions.
Gonzobanker
JULY 20, 2022
The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital. This is also a leadership role that requires visible passion – banks are looking for a person that is excited about digital possibilities and tenacious about improving the customer experience.
Perficient
AUGUST 9, 2022
Building trust is not limited to overarching company leadership. Institutions must also prioritize regulatory compliance and be vigilant about carrying out consequences when their employees breach these expectations.
Perficient
SEPTEMBER 26, 2020
It’s a question healthcare marketers ask all the time: What are the keys to a good healthcare website? Well, it turned out leadership was not aligned on goals. We want a formula. Tried and true best practices. Something that will boil it all down to a clear roadmap. If you search the web, you’ll find website checklists galore.
Perficient
SEPTEMBER 29, 2020
In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! And how can marketing build toward it? “Consumer-centric experience” has become a buzzword in healthcare circles. They deal with life-or-death situations. They’re highly regulated.
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