Customer Experience Leadership Marketing UX 
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
NOVEMBER 30, 2020
Launching a product that benefits the client and makes it to market successfully is a double win, but it requires constant collaboration between both the consultant and client teams. The first step to success begins with getting everyone involved on the same page, starting with a plan of action such as the following: Market Research.
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Perficient
AUGUST 9, 2022
The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. Building trust is not limited to overarching company leadership.
Perficient
FEBRUARY 25, 2021
To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic.
Gonzobanker
JULY 20, 2022
Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. The bottom line is this: most banks lack the true management leadership and operating disciplines necessary to execute successfully on digital.
Perficient
MAY 21, 2021
Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.
Gonzobanker
DECEMBER 19, 2022
TD has been a player that maintained its acquired market share so we are hoping this one doesn’t get messed up like other Canadian banks that have struggled in the Southwest. It’s hard to understand how Clobes has time in the day to drive her unlimited amount of leadership activities. banks by market value.”.
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