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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Making A Plant-Based Jerky For The Lone Star State

PYMNTS

Texas might be known for its BBQ, chicken-fried steak or chili, but food innovators in the Lone Star State are making their mark with meat-free products inspired by the local culinary landscape. The company uses the prickly pear because it is the Texas state plant.). The Market.

Texas 139
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Popeyes Teams Up With Uber Eats As Consumers Crave Delivery

PYMNTS

Inspired by tweets from customers hungry for delivery, Popeyes has teamed up with Uber Eats in select markets. The move comes as the delivery market seems ripe for Popeyes’ fare: Uber Eats said that orders for fried chicken have jumped by 54 percent and orders for biscuits have skyrocketed 83 percent over the past year.

El Paso 100
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Automating Access To The Perfect Cup Of Coffee

PYMNTS

The company’s director of sales and marketing, Stephen Robertson, told PYMNTS in an interview that the company has a “striking amount of walk-in customers” who buy coffee from the company directly. Automated Retail Innovation. The vending machine comes with one additional innovation beyond cashless (and contactless) payments.

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24/7 Caffeine With Java Vending Machines

PYMNTS

The company’s director of sales and marketing, Stephen Robertson, told PYMNTS in an interview that the company has a “striking amount of walk-in customers” who buy coffee from the company directly. Automated Retail Innovation. The vending machine comes with one additional innovation beyond cashless (and contactless) payments.

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Why The Transportation Sharing Economy Isn’t Just For Cars

PYMNTS

If someone wanted to make a two-mile journey in San Antonio, Texas, to see the Final Four at The Alamodome, for example, the trip would be “an exercise in 25 to 35 minutes by car,” Blue Duck Scooters Co-Founder Eric Bell told PYMNTS in an interview. Blue Duck operates on an innovative model: Consumers find the scooters through a mobile app.