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Passing The Middle-Market Automation Exam

PYMNTS

By working with Visa, with what Krishna cited as his own firm’s innovations in integration with accounting systems, the AP management process becomes faster. Krishna said that the mix between Visa rails and virtual cards and their attendant benefits, from rebates to security, would be hard to duplicate if a company tried to do it alone.

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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

As a global consulting firm operating in North America, Latin America, Europe, and Asia, the topic of cross-border payments using blockchain technology is one in which we are investing through innovative initiatives. No matter where you are in your bank’s automation journey, we can help you strategize and execute cutting-edge experiences.

Trends 474
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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. We are always looking for new and innovative tools to connect with her and we will not stop looking for new ways to surprise her, to delight her, and to serve her.”.

Mobile 169
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Finastra Hires Mark Miller as CFO

Bank Innovation

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer. He replaces Rob Binns, who recently stepped down from the role.

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Market your community bank with first-party data

Independent Banker

First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content.

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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20).

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We Classy CEO and cofounder Scot Chisholm told TechCrunch the company will use the new funding to increase hiring, development and global expansion.

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